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Toyota of Irving

Digital Marketing & Content Strategist

Toyota of Irving, Irving, Texas, United States, 75084

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Digital Marketing & Content Strategist

INTRO

Off Road Place is seeking a qualified candidate that has experience digital marketing strategy for the automotive with proven knowledge in aftermarket accessories. In this role, you will be identifying marketing opportunities for e-commerce sales that aligns with business objectives, as well as help create marketing assets including email, SMS, Google search, and social to reach audiences.

JOB DESCRIPTION

Identify marketing opportunities and campaigns for e-commerce products

Help create content/assets to be used on social, blogs and website

Create sales funnels that support business objectives and product offerings

Research and analyze new audiences and ways to reach them

Thought leadership for marketing to the community as well as local off-road events

Create and maintain email and SMS campaigns through Klaviyo

Optimize and execute paid Google Ads and Social ads to reach identified audiences

Attend off-road events to help engage with people and help create content

Create and execute content within designated short and long form timelines

Various tasks assigned by manager

REQUIREMENTS

Minimum of 2 years experience in a content creator role

Must be able to show examples of social videos you created from beginning to end (with high engagement)

Minimum 2 years experience with Google Search and Facebook Ads Manager

Knowledge of DaVinci Resolve, Adobe Photoshop, Adobe Illustrator and Adobe Lightroom

Must be creative but also product oriented

Experience with SEO tools and ability to create content from keyword analysis for SEO value

Quick learner with the ability to absorb extensive information on our brand's history, product offerings and communications/advertising program

Outstanding written and verbal communication skills to help with brand messaging

Proactive personality and self-motivator

Demonstrates initiative with the ability to multi-task and detail oriented in a fast-paced environment

Proven to be organized

Proficient computer skills with digital media and the ability to learn new applications quickly

Full-Time Employee Benefits

Full-time employees are offered Medical, Vision & Dental

401K retirement and saving plans are offered to employees after working at the dealership for 6 months or more

PTO and select holidays off