Ledgent Technology
Our client is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.In the US, our client is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.Digital Marketing LeadOnsite in McAllen, TX (Remote not considered at this time)Direct Hire, W-2 Full TimeOur client's US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client's SEM, YouTube Ad and Email efforts directly reporting to the Sr. Manager, Client Services, Sales. This role will manage a small team responsible for trafficking and managing our local client's digital campaigns with a focus on Paid Search and YouTube campaigns on Google Ads as well as Email Marketing. Our ideal candidate has a passion for and past experience in paid search. We're seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative, and excited about helping clients meet their goals and objectives through strategic executions and analysis. This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.ResponsibilitiesManage paid search campaigns, including campaign launches, budget management, bid management, ad copy writing, analytic tracking and optimizations and reportingIdentify, research and determine best course of action to execute clients' marketing goals through paid social media opportunitiesReport on various client's paid search campaigns and understand what performed well and how campaigns can be optimized efficientlyHelp guide creative based on performance and results if requiredMonitor and proactively optimize ongoing campaigns for various clientsAssign work to your team of traffickers or junior campaign managers.Coach your team on how to become better paid search campaign managers and teach them how to identify clients' goals and work to achieve them. Keep up with the latest innovations in paid search tactics and features Ensure all deliverables meet our service level agreementsQualificationsBachelor degree / Student in marketing, business or equivalent work experience.2-4 years of hands-on-keyboard PPC/Paid Search experience with Google Ads or Search360Previous experience managing Search budgets of $25K+/month for call-based lead conversions.Experience and understanding of bid management paid search best practicesoptimization concepts and analytics tools. Excellent communication skills. Client-facing experience desired.Google Ads certification a plus.Exhibit strong attention to detail and comprehensive follow throughPossess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilitiesWork efficiently, are dependable and have an entrepreneurial spiritTeam player who helps contribute wherever neededAbility to thrive in fast paced, dynamic environmentAll qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers requirea background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.