Digital Content Specialist Job at Ravinia Festival Association in Highland Park

Company DescriptionRavinia® is both North America’s longest-running not-for-profit music festival and its most artistically diverse. Over 100 different events by a mix of classical, rock, pop, jazz, R&B, indie, and country performers make up a typical summer season on our two open-air and two indoor stages. Each year the Chicago Symphony Orchestra is featured in six weeks of concerts, many with Chief Conductor Marin Alsop. During the same summer months, the Ravinia Steans Music Institute provides young professional classical and jazz musicians with career-advancing training and concert settings.Offstage and year-round, Ravinia’s Reach Teach Play education programs engage 50,000 children and adults—in schools with little to no music curriculum, in our Chicagoland communities, and at our 36-acre park—in our mission to make music equitably accessible to all.Ravinia embraces diversity in all forms and is committed to providing an equitable and inclusive environment for all staff, musicians, guest artists, audiences, and community members. Ravinia is proud to be an equal opportunity employer. We encourage individuals of all identities and abilities to apply.

Position Summary

Ravinia Festival is seeking a creative and detail-oriented part-time Digital Content Specialist to join our Marketing & Communications team. This role is crucial for maintaining and enhancing Ravinia’s digital presence. The Digital Content Specialist will monitor Ravinia’s online presence, manage and update web content, oversee content for the Ravinia app, draft engaging email marketing copy, write persuasive ad blurbs, and create captivating social media captions.

The Digital Content Specialist will be expected to work remotely for up to 35 hours per week and will report to the Integrated Marketing Manager.

Key Responsibilities

• Web Content Management: Regularly update and maintain the festival’s website content to ensure accuracy and relevance

• Email Marketing: Write and edit compelling email marketing copy for newsletters, promotions, and event updates

• SEO: Implement SEO best practices to improve content visibility and search engine rankings

• Ravinia App: Manage and refresh the content for the Ravinia app, including event information, information pages, push notifications, and overall U/E

• Blog Posting: Write blog posts geared towards Ravinia buyers and with the intention of improving SEO ranking

• Ad Copywriting: Create persuasive blurbs for advertisements across digital and print media

• Content Strategy: Align content with overall marketing strategies and collaborate with the Integrated Marketing Manager and marketing team

• Editing and Proofreading: Ensure all content adheres to brand guidelines, is error-free, and maintains a consistent voice

• Web Monitoring: Monitor any applications or websites that refer to Ravinia’s location or review Ravinia’s experience, including Google Maps, TripAdvisor, Google Reviews, Uber, Lyft, Apple Maps. Maintain accuracy and respond to comments when applicable

• Trend Monitoring: Stay informed about industry trends and best practices in digital content and social media

• Analytics: Assist in tracking and analyzing the performance of digital content to make data-driven improvements

Qualifications

• Bachelor's degree in Marketing, Communications, or similar field; or equivalent combination of education and work experience

Knowledge and Skills

• Ability to interact well with a variety of people, handle multiple tasks simultaneously, and work well in a team environment

• Excellent project management, organizational skills, and attention to detail; experience with Project Management systems such as Monday.com is a plus

• Strong written and verbal communication skills and research abilities

• Experience working with content management systems (CMS)

• Knowledge of SEO best practices and tools

• Excellent communication and presentation skills

• Proficient in or has the ability/desire to learn Google Workspace

• A sense of collaboration, strong interpersonal skills, and interest in professional growth

Work Environment

• This is a part-time, fully remote position.

Compensation and Benefits

Compensation: $24-27/hour, avg. 35 hours a week

Eligible for Illinois Paid Leave Plan.

Ravinia is an Equal Opportunity Employer

As an equal opportunity employer, Ravinia strongly believes that diversity of backgrounds, experiences, and perspectives is essential to our success. We strive to create and sustain an equitable and inclusive environment for all our employees. Ravinia does not discriminate on the basis of any protected status under federal, state, or local law. We encourage individuals of all identities and abilities to apply.

All your information will be kept confidential according to EEO guidelines.