Lightcast Enterprise is hiring: Marketing Manager in Moscow

The Senior Marketing Manager will demonstrate a proven track record in creating and implementing successful marketing campaigns, a strong understanding of market trends, and the ability to analyze and leverage data for decision-making. In this position, you will play a key role in shaping our brand, expanding market reach, and ensuring the overall success of our marketing efforts.

• Strategic Planning: Develop and implement comprehensive marketing strategies to achieve company objectives. Collaborate with cross-functional teams to align marketing efforts with overall business goals.
• Campaign Management: Lead the planning, execution, and optimization of multi-channel marketing campaigns. Oversee the creation of compelling content and creative assets for campaigns.
• Market Research and Analysis: Stay abreast of industry trends, competitor activities, and market dynamics. Utilize data and analytics to identify opportunities and measure campaign effectiveness.
• Brand Management: Ensure consistent brand messaging across all channels and touchpoints. Work to enhance brand visibility and reputation in the market.
• Budget Oversight: Develop and manage marketing budgets, ensuring efficient resource allocation. Monitor and report on the ROI of marketing initiatives.
• Cross-Functional Collaboration: Collaborate with sales, product, and other teams to align marketing strategies with broader organizational objectives. Communicate effectively with internal stakeholders to ensure a unified approach.

• 5+ years of experience in marketing within education or 8+ within other industries
• Bachelor's degree preferred
• Experience with events strategy, execution, and project management
• Proficiency in digital marketing channels, including SEO, SEM, SOCIAL MEDIA, and email marketing
• Excellent verbal and written communication skills to convey complex ideas and strategies to diverse stakeholders
• Data-driven mindset with the ability to analyze marketing metrics and derive actionable insights