TracyLocke is hiring: Media Director in Chicago

Overview

Role: Media Director

Location: Chicago

Tracy-Locke is looking for a Media Director to join our team!

The Media Director will be the team lead, responsible for maintaining excellence in planning, implementation, and optimization of key CPG accounts working with retailers’ ecosystems. The Media Director will develop and maintain a strong knowledge of client business and apply their media understanding accordingly to help deliver against the clients’ needs/objectives.

Responsibilities

• Lead the development, presentation, and implementation of holistic media strategies on a key, fast-paced piece of business.
• Demonstrate thought leadership and innovation for enhanced media plans and results across all media touchpoints.
• Provide guidance, support, and proactive solutions to the team regarding problems that arise in the media planning and buying process.
• Act as a key media visionary and client lead.
• Leverage research, segmentation information, and data to uncover strong consumer insights to inform media strategy.
• Lead the process of preparing, evaluating, and implementing media plans, as well as overseeing setup, execution, and reporting.
• Present and sell media recommendations to clients confidently.
• Maintain visibility and credibility within the agency, client base, and with media vendors.
• Foster collaborative and professional interpersonal relationships across all levels of the organization and across agencies.
• Participate in new business and integration of new clients into the media department as needed.

Qualifications

• Proficiency in media planning through relevant work experience, typically 7+ years, with an emphasis on digital and shopper media.
• 3+ years of previous management experience preferred.
• Experience planning and executing eCommerce media with emphasis on Walmart, Target, and Amazon. Familiarity with shopper platforms like Ibotta, Quotient, and Inmar is a plus.
• Digital emphasis on shopper marketing, display, social media, influencer marketing, and video.
• Background in CPG.
• Experience with Amazon (Search and Display), as well as omni-channel Retail Media platforms, including Kroger, Walmart, and Target is a must.
• Firm understanding of communication strategy, media planning/buying, negotiation, and performance analysis.
• Proficiency in measurement, research, and planning tools (MRI, Simmons, etc.).
• Demonstrate curiosity for the omnichannel/digital landscape and constantly evolving ecosystem, including trends and technologies.
• Excellent verbal and written communication skills. Interacts on a daily basis with media vendors, internal account/creative leadership teams, finance (internal and/or client), and corporate media.
• Solution-oriented.
• Availability to travel if needed.

A little about us:

We are compelling commerce. We unlock the commercial potential of brands by creative Brand + Buying Experiences. A pillar of Omnicom Commerce, we offer full-service capabilities ranging from innovation to implementation.

Clients includePepsiCo, Diageo, Starbucks, P&G, Pizza Hut, LEGO and more!

At the time of posting, a reasonable estimate of the base salary of this role is $125k-$140k. Salaries will vary based on various factors including but not limited to professional and academic experience, associated responsibilities, and other organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

Benefits include:

• Great paid holiday schedule as well as vacation, sick, and personal days.
• Health, vision, dental, 401K, employee stock purchase plan.
• Education assistance, paid parental leave, HSA & FSA.
• Family forming benefits, commuter benefits, travel assistance, and identity theft support.
• Omnicom employee discounts.

... and more.

We have returned to the office in a hybrid capacity (3+ days/week in the office). Our office locations are: Stamford (CT), Denver (CO), Irving (TX), and Chicago (IL).

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