Paid Media Specialist Job at Infegy, Inc. in Kansas City

Infegy, an industry-leading SaaS data analytics company, translates billions of consumer voices into actionable intelligence. We're seeking a driven and collaborative Paid Media Specialist to join our rapidly growing team at our Kansas City office across from Union Station. Our culture emphasizes data-driven decision-making, continuous optimization, and a commitment to both professional growth and work-life balance.

The Role

As our Paid Media Specialist, you'll own the strategy and execution of our paid digital campaigns across search and social platforms. You'll work with the broader marketing team, leveraging data and analytics to optimize performance, drive efficiency, and connect with prospective clients through targeted advertising initiatives.

• Drive performance across paid search and social campaigns (Google Ads, Meta, LinkedIn, etc.) through data-driven optimization and strategic budget allocation.
• Analyze campaign metrics to identify trends, opportunities, and areas for improvement.
• Develop and refine audience targeting strategies based on performance data and user behavior insights.
• Execute A/B testing across ad elements and landing pages to maximize conversion rates.
• Create detailed performance reports that translate complex data into actionable insights.
• Collaborate with internal teams to align paid media strategies with business objectives.
• Manage campaign budgets to achieve optimal ROI and efficiency targets.

About You

• 1-3 years of hands-on experience managing paid search and social media campaigns.
• Strong analytical mindset with proven experience in data analysis and performance optimization.
• Proficiency in Google Ads, Meta Ads Manager, and/or LinkedIn Advertising.
• Deep understanding of conversion tracking, attribution modeling, and campaign measurement.
• Advanced skills in data analysis and reporting.
• Experience with Google Analytics (or similar) and data visualization tools.
• Excellent communication skills with the ability to tell compelling stories through data.
• Self-starter who can work both independently and collaboratively.

Benefits & Employment Details

• Salary range of $60,000-$75,000, commensurate with experience, plus bonus potential.
• Fully covered comprehensive medical, dental, and vision coverage (including copays and prescriptions) for employees and dependents.
• $2,500 annual company-funded HRA.
• Health FSA available.
• 401k with company matching.
• Unlimited and flexible vacation policy.
• Annual complimentary flight for two anywhere in the world.
• Pet-friendly office environment.
• Downtown Kansas City location near Union Station with a hybrid in-office policy (+ open to fully remote for the right candidate).

If you're passionate about data-driven marketing and eager to grow with an innovative analytics company, we want to hear from you! Send your resume and cover letter to jobs@infegy.com .

#J-18808-Ljbffr