Virginia Commonwealth University is hiring: Executive Director for Marketing, Co

All full-time university staff are eligible for VCU’s robust benefits package that includes: comprehensive health benefits, paid annual and holiday leave granted up front, generous tuition benefit, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more. Learn more about VCU’s benefits here.

• Strategic Leadership: Provide strategic direction and vision for marketing, communications, and public relations efforts, ensuring alignment with Massey’s research and the cancer service line goals and objectives.
• Stakeholder Engagement: Cultivate relationships with Massey and VCU leadership, Health System, stakeholders, including patients, caregivers, donors, community partners, and the media, to enhance the center's image and impact.
• Brand Management: Oversee the management of the Massey brand, ensuring a consistent and compelling presence across all channels and materials that is individualized for Massey and also integrated with the enterprise VCU and VCU health brand.
• Partnership Commitment: Serve as a trusted, creative and dedicated member of the VCU Health Strategy and Marketing senior leadership team. Ensure that Massey and VCU/VCU Health brands are integrated and complimentary to one another and provide collaborative partnerships within the team and EMC division.
• Public Relations: Develop and execute public relations initiatives to enhance the center's visibility and reputation, including media outreach, press releases, and crisis communications.
• Marketing Campaigns: Lead the development and execution of marketing campaigns that promote the center's research and cancer service line, including digital marketing, content creation, and advertising.
• Internal Communications: Foster effective internal communications within Massey and the cancer service line to ensure all staff are well-informed about key initiatives, research breakthroughs, and service line developments.
• Research Promotion: Collaborate with researchers and scientists to effectively communicate research findings and breakthroughs to the public, medical community, and potential research partners.
• Community Outreach: Work with the Associate Director for Community Outreach and engagement to develop the communications around outreach programs to educate the public about cancer prevention, early detection, and available services.
• Budget Management: Manage the Marketing and Communication's budget efficiently, ensuring that resources are allocated effectively to achieve Massey’s strategic objectives. This also includes working with the health system resources for the cancer service line.
• Team Leadership: Recruit, develop, and manage a high-performing team of professionals in marketing, communications, and public relations.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (Master's degree preferred).
• Minimum of 8 years of experience in leadership roles in marketing, communications, and public relations.
• Proven experience in healthcare, cancer centers, or medical research institutions is highly desirable.
• Strong strategic thinking and the ability to develop and execute successful marketing and communication strategies.
• Exceptional written and verbal communication skills.
• Strong interpersonal and leadership skills to manage a diverse team.
• Proficiency in digital marketing and social media strategies.
• Experience with crisis communications and media relations.
• Knowledge of cancer research and healthcare industry trends is a plus.

Massey Cancer Center
Masseyhr@vcu.edu