Marketing Manager Job at American Communities in Plano

What is American Communities? American Communities is a family-owned real estate company that focuses on revitalizing apartment communities and transforming them into homes. Our unique recipe for refreshing properties creates vibrant, comfortable, and excellently managed communities.

What this Position Does: American Communities is seeking an experienced Marketing Manager to join our fast-paced management team. The Marketing Manager will lead and execute marketing strategies to drive occupancy, increase revenue, and enhance the overall customer experience across a diverse portfolio. This role requires a proactive, creative thinker who can identify opportunities for improvement, implement innovative solutions, and take ownership of marketing initiatives. The ideal candidate will bring a well-rounded approach to marketing strategies and processes, while inspiring enthusiasm and collaboration within the team.

The Day-to-Day Responsibilities This Person will be Overseeing:

• Develop and Implement Marketing Plans: Create and execute comprehensive marketing strategies to increase occupancy and brand awareness for properties, including digital marketing, social media, and promotional events.
• Marketing Initiatives: Organize a company-wide calendar to align marketing activities with business priorities and ensure timely execution. Manage asset advertising with precision to increase and leverage brand awareness.
• Lead Campaigns: Oversee end-to-end marketing campaigns, ensuring they align with business goals and drive results. Measure performance and adjust strategies as needed to continuously optimize results and meet business goals.
• Design Knowledge: Strong understanding of design principles for both print and web, ensuring effective and visually consistent marketing materials across platforms.
• Digital & Social Media Management: Lead digital marketing efforts, including social media, content creation, and online reputation management, with a focus on driving measurable traffic, engagement, and lead conversion.
• Content Creation & Management: Design and review valuable content for the company's online presence, including website content, promotional materials, and publications. Ensure all content is engaging, aligns with the company's values, and connects with target audiences
• Market Analysis & Reporting: Stay updated on market trends and competitive activity. Use data and insights to adjust marketing efforts and ensure alignment with business objectives.
• Cross-Team Collaboration: Work closely with regional managers, property teams, and corporate leadership to ensure marketing strategies are executed effectively and performance targets are met.
• Event & Campaign Execution: Brainstorm and plan promotional events and marketing activities that engage residents and attract potential tenants.
• Budget Management: Manage the marketing budget, allocating resources effectively across various initiatives to meet goals and stay within budget.
• External Relations: Manage relationships with media, stakeholders, vendors, and strategic partners
• Additional Duties: Perform other related tasks as assigned.

Qualifications Involved with the Position:

• Education: Bachelor's degree in Marketing, Advertising, Communications or related field is required. An advanced degree is preferred.
• Experience: Minimum 3-5 years of experience in marketing management. Previous experience in managing team members is a plus.
• Leadership: Strong ability to train, mentor, and collaborate effectively with teams. Exceptional written and verbal communication skills, with a proven capacity for clear decision-making. High energy and the ability to thrive in a fast-paced, demanding environment.
• Skills: Proficiency in Google Suite, Microsoft Office and Adobe Creative Suite. Familiarity with Yardi, CRM and digital marketing platforms is a plus.
• Creative & Analytical: Combines creativity with data analysis to improve performance. Applies critical thinking in both individual and group settings to make informed decisions.

Physical Demands Required: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl and talk or hear. The employee must occasionally lift and/or move up to 10 pounds.

Corporate Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

American Communities Values: All employees in all positions are expected to always act professionally, including but not limited to treating others with respect, valuing diversity, supporting team/community goals, and following company policies and procedures. For more details on what professional behaviors are expected, please refer to the Employee handbook and AC policies and procedures.