Social Media Marketing Manager Job at Paradigm Oral Health in Englewood

Paradigm Oral Health is seeking a creative and strategic Social Media Marketing Manager to support and execute our social media strategy, create a compelling and professional digital presence that drives patient and dental community discoverability, manages Paradigm Oral Health’s masterbrand social narrative, while expanding organic reach and engagement. The candidate is highly creative, collaborative, and data-driven, with a proven ability to engage diverse audiences while maintaining brand authority in the oral surgery / dental space.

Role and Responsibilities:

• Support the social day to day operations and governance of Paradigm Oral Health social strategy for the Masterbrand, and local practice brands
• Collaborate with local teams to adapt overarching social media strategy – and be able to pull through at a local, personalized level for support.
• Create engaging content in collaboration with Paradigm Oral Health’s surgeons, leadership teams, and agencies to reach our key audiences: patients, clinicians, and overall healthcare industry
• Strategize, ideate, and create social-first content based off the content strategy (primarily but not limited to Meta, YouTube, LinkedIn, TikTok, X, etc)
• Edit, publish, and share daily content that builds meaningful connections
• Ensure brand consistency in copy through tone, voice, and terminology as it relates to all things Community Management.
• Plan, maintain, and execute editorial calendars – ensuring a steady cadence of engaging educations and inspirational content.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Monitor trends in social media tools, applications, channels, design, and strategy.

Required Skills/Abilities:

• Proficient in all social media platforms including, but not limited to, Meta, TikTok, X, LinkedIn
• Experience with Sprout Social ++
• Proven working experience in social media marketing (Portfolio demonstrating social media content will be helpful)
• Data driven approach to content strategy and community building
• Excellent content creation and editing skills, with a keen eye for detail – social first, native in app best practices, tools, features, etc.
• Knowledge of online marketing and good understanding of major marketing channels.
• Excellent communication and teamwork skills, with the ability to collaborate across departments.
• Healthcare industry experience is not required but preferred.

Education and Experience:

• BS in Communications, Marketing, Business, or Public Relations.
• Min 4– 5 years of experience in social media is a must