Sr. Social Media Manager Job at Midwest Tape in Holland

Position Summary:

The Sr. Social Media Manager is responsible for managing a variety of social media strategies that promote the hoopla platform, driving brand awareness, engagement and advocacy. This role manages a team responsible for developing and executing social media campaigns, analyzing audience behavior, and collaborating with cross-functional teams to convey and elevate the hoopla brand and its key value propositions.

Primary Duties and Responsibilities:

• Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and conversion across both domestic and international markets.
• Manage and oversee all social media accounts, including content creation, scheduling, and publishing on platforms such as Facebook, X, Instagram, LinkedIn, TikTok, Reddit, YouTube, Threads, and others.
• Plan and execute paid and organic social media campaigns, inclusive of budget management, targeting, and performance analysis activities.
• Conceptualize, write and create compelling social media content that drives engagement for both libraries and library patrons.
• Collaborate with cross-functional teams, including Creative, Sales, PR, and Customer Service, to ensure cohesive messaging and branding.
• Strategically assess and implement engagement protocols for our online community, ensuring prompt and professional responses to comments, messages and reviews.
• Monitor and analyze social media performance, providing regular reports and insights to optimize strategies.
• Conduct competitor analysis and market research to identify opportunities for growth and improvement.
• Stay up to date with the latest social media trends, tools, and best practices, applying this knowledge to enhance our social media presence.

Skills:

• In-depth knowledge, understanding, and passion for social media platforms and their respective user-bases (e.g. Facebook, X, Instagram, LinkedIn, Reddit, YouTube, etc.).
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Branch, Meltwater, Google Analytics).
• Demonstrated experience in managing both paid and organic social media efforts.
• Understanding of influencer marketing arena.
• Excellent communication, analytical, and project management skills.
• Proven capability to influence decision-making by effectively persuading, adapting, and establishing credibility across all organizational levels, both internally and externally.
• Demonstrates a proactive and self-motivated approach.
• Pro-active problem solver, with the capability to evaluate issues and formulate effective action plans for resolutions.
• Strong numerical and analytical skills with ability to interpret quantitative data and identify trends.
• Exceptional collaboration and teamwork abilities.

Preferred Experience:

• 6+ years’ experience in social media marketing, planning, testing, launching, monitoring, measuring and optimizing social media campaigns.
• Previous experience leading a team.
• Library marketing experience a plus.
• International marketing experience a plus.

Preferred Education Requirements:

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Marketing certifications a plus (e.g., Social Media Marketing, Digital Marketing, Google).

Physical Requirements / Work Environment:

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to regularly sit for extended periods of time.
• Perform repetitive motion-type tasks.
• Must be physically present for meetings, presentations, and training.

Benefits:

• Medical, dental, & vision insurance
• 401k + match
• Profit sharing
• Paid vacation and personal time
• Flex time
• 10 paid holidays
• Company performance bonus
• Holiday bonus
• Paid time to volunteer
• Training & career development opportunities

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.