Marketing And Public Relations Specialist Job at Centurion Real Estate Managemen

Job Description: Marketing and Public Relations Manager

Company: Centurion Real Estate Management, LLC

Location: Salem, Oregon

Position: Full-Time

Overview: Centurion Real Estate Management, LLC is seeking a dynamic and motivated Marketing and Public Relations Manager to lead our outreach efforts and maintain top-of-mind awareness among local businesses and potential property management clients. This individual will play a key role in developing relationships with community partners, executing marketing strategies, and driving engagement through various channels.

Key Responsibilities:

1. Community Outreach and Business Development:

• Establish and maintain strong relationships with local businesses, including funeral homes, the local chamber of commerce, real estate agents, mortgage lenders, financial advisors, and other potential referral partners.
• Conduct in-person visits and presentations to promote Centurion’s property management services.
• Develop and execute strategies to increase referrals and partnerships.
• Represent the company at community events, trade shows, and networking functions.

2. Marketing and Brand Awareness:

• Create and manage a comprehensive marketing plan to promote the company’s services.
• Develop and distribute marketing materials, including brochures, flyers, and promotional content.
• Coordinate direct mail campaigns targeting local property investors and potential clients.
• Maintain and update mailing lists for targeted marketing initiatives.

3. Social Media and Digital Marketing:

• Manage social media accounts, including creating content, scheduling posts, and monitoring engagement.
• Develop engaging social media campaigns that highlight company services, client success stories, and community involvement.
• Track and report on social media metrics and adjust strategies to optimize engagement.

4. Content Creation and Management:

• Write and publish blog posts, newsletters, and press releases to highlight company achievements and industry insights.
• Ensure all marketing content aligns with the company’s brand identity and message.

5. Market Research and Analysis:

• Monitor industry trends, competitor activities, and market conditions to identify opportunities for growth.
• Analyze marketing campaign performance and provide regular reports with actionable insights.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 3+ years of experience in marketing, public relations, or business development.
• Strong understanding of social media platforms and digital marketing strategies.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to build relationships and network within the community.
• Creative thinker with strong problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in marketing tools and CRM platforms is a plus.

Preferred Skills:

• Experience in the real estate or property management industry.
• Familiarity with direct mail marketing and lead generation techniques.
• Knowledge of local business networks and community organizations
• High-quality friendly customer service skills required

Additional Job Considerations:

·        Local travel required (Salem, Corvallis and Eugene)

·        Professional dress attire/business casual/company attire

·        Mist be able to work some evening and weekends

·        Will require variable work schedule at times

·        Company vehicle to be provided after probationary period

·        Good driving record a must

·        Salary + commission pay structure

·        Some weeks may require more than 40 hours/week