TikTok Creator for New Gummy Brand Job at Coral in Salt Lake City

Note that this role is part-time but has the opportunity to convert to full-time based on performance.

We are seeking a creative Content Creator / Actress for Social to join the Jiggly team. This role will create engaging, viral-worthy content primarily for TikTok and Instagram Reels, focusing on organic growth and audience engagement. The ideal candidate will have a passion for social media trends, a knack for creating compelling short-form video content, and the ability to represent the Jiggly brand authentically.

Responsibilities

Content Creation

- Conceptualize, produce, and star in daily video content for Jiggly's TikTok and Instagram Reels accounts

- Develop creative ideas that align with current social media trends and Jiggly's brand identity

- Collaborate with the marketing team to ensure content supports overall brand strategy and campaigns

Performance and Growth

- Focus on creating viral-worthy content to increase organic impressions and followers

- Monitor and analyze content performance metrics to inform future content strategies

- Stay up-to-date with platform algorithm changes and adjust content strategy accordingly

Brand Representation

- Act as the face of Jiggly in social media content, embodying the brand's values and personality

- Engage with followers through comments, duets, and other platform-specific features to build community

- Participate in relevant challenges and trends that align with Jiggly's brand image

Content Management

- Maintain a consistent posting schedule, ensuring fresh content is published daily

- Organize and manage a content calendar to plan future posts and campaigns

- Coordinate with other team members to ensure timely execution of content ideas

Creative Direction

- Exercise creative freedom in content creation while adhering to brand guidelines

- Propose and implement new content formats and ideas to keep the brand's social presence fresh and engaging

- Adapt quickly to emerging trends and incorporate them into Jiggly's content strategy

Requirements

Technical Skills

- 2-3 years of experience in creating short-form video content for social media platforms, particularly TikTok and Instagram Reels

- Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools

- Strong understanding of social media algorithms, trends, and best practices

- Experience with social media management tools and analytics platforms

- Basic photography and videography skills, including lighting and composition

Soft Skills

- Excellent on-camera presence and acting abilities

- Strong creative writing skills and ability to craft engaging scripts and captions

- Exceptional time management and ability to work under pressure to meet daily content demands

- Excellent communication skills, both verbal and written

- Ability to take direction and incorporate feedback into content creation process

Mentality

- Self-motivated and proactive in generating new content ideas

- Adaptable and flexible in responding to rapidly changing social media trends

- Comfortable with receiving public feedback and engaging with an online audience

- Growth-oriented mindset with a focus on continuous improvement and learning

- Willingness to experiment with new content formats and ideas

Additional Requirements

- Portfolio of previous social media content, demonstrating ability to create engaging short-form videos

- Familiarity with the Jiggly brand and its target audience

- Ability to work flexible hours, including evenings and weekends as needed for timely content creation

- Comfortable with using own image and likeness as the face of the brand on social media platforms

- Passion for the product category and ability to authentically represent the brand