Live Creator Incubation & Host Trainer, TikTok Shoppable Lives (Beauty & Electro

Company Introduction 

SuperOrdinary is the leading global growth partner and marketplace expert connecting brands, creators, and consumers everywhere. SuperOrdinary is the go-to partner for facilitating sustainable global expansion for today's most exciting consumer brands including Farmacy, Tower28, LG beauty, The Ordinary, Milk Makeup and more. SuperOrdinary’s worldwide team of e-commerce marketplace and social commerce experts help brands establish influence, scale global sales channels, and connect with creators and consumers throughout the world. 

With a deep understanding of the rapidly evolving social commerce landscape, SuperOrdinary has a proven track record of successfully growing brands on TikTok Shop and other social commerce marketplaces. Fusing creativity with technology, SuperOrdinary is harnessing the power of livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.  

Job Overview

We are seeking a highly motivated and experienced Live Creator incubation & Host Trainer to design, develop, and manage a comprehensive program aimed at mentoring and elevating TikTok live stream hosts and creators within the Beauty and Electronics categories. This role combines the responsibilities of creating a structured live creator incubation program, offering one-on-one mentorship, conducting group training sessions, and providing performance feedback to enhance engagement, drive sales, and foster growth. The ideal candidate will have expertise in live-streaming, social commerce, and performance optimization, with a focus on data-driven insights to support creators and hosts in achieving high conversion rates and audience engagement.

Key Responsibilities:  

• Build & Scale the Live Creator Incubation Program: Design and implement a comprehensive incubation program for new and existing TikTok hosts and creators, including curriculum development, resource creation, and performance tracking systems.
• Mentorship and Group Engagement: Develop a mix of group mentorship sessions, individual coaching, and peer-to-peer learning opportunities for creators to share strategies, challenges, and successes.
• Data-Driven Program Management: Use data insights (GMV, conversion rates, engagement metrics) to guide the evolution of the program and fine-tune strategies to maximize creator success and overall live-stream sales performance.
• Set Program Goals & Objectives: Align program goals with business KPIs, focusing on increasing engagement, GMV, and conversion rates across all creator levels.
• Develop Educational Resources: Build a library of resources to help creators improve their live-streaming skills, including content strategy, engagement techniques, and product promotion.

• Create Comprehensive Host Training Programs: Develop and execute strategic training modules for hosts in Beauty and Electronics, focusing on live-stream techniques, sales strategies, audience engagement, and product knowledge.
• Auditioning & Onboarding: Conduct auditions for new hosts, assess performance, and provide constructive feedback. Develop an onboarding process to help hosts get up to speed on TikTok’s live-stream tools and best practices.
• Weekly Coaching & Mentorship: Conduct regular coaching sessions (one-on-one and group) to provide personalized feedback and actionable strategies to improve performance. Ensure hosts are well-versed in TikTok’s live features (product tagging, flash sales, live polls, etc.) and can use them effectively to engage audiences and boost sales.

• Track and Analyze Host Performance: Develop systems to measure key metrics such as GMV, conversion rates, audience engagement, and growth. Share regular performance insights with creators and provide actionable advice for improvement.
• Evaluate and Optimize Program Impact: Continuously assess the program’s effectiveness by tracking creator progress and making data-driven adjustments to improve outcomes. Create performance tier systems to recognize and reward top-performing hosts and creators.
• Regular Reporting: Provide detailed performance reports to leadership, highlighting trends, success stories, and areas for growth within the creator ecosystem.

• Collaborate Cross-Functionally: Work with brand, studio, and Tiktok teams to ensure that creators are aligned with business objectives, brand messaging, and campaign goals.
• Creator & Brand Partnerships: Identify opportunities for cross-promotion and collaborations with external influencers and other TikTok creators to expand the reach of the program and drive brand visibility.
• Product Knowledge & Storytelling: Stay up-to-date with product trends in Beauty and Electronics and equip creators with the latest product knowledge, tips for effective product storytelling, and strategies for converting audience interest into sales.

Qualifications: 

• Experience: 1+ years in live-streaming, social commerce, or e-commerce, with hands-on experience in managing or building performance-driven programs for creators.
• Expertise in Data Analysis: Proficient in analyzing live-streaming metrics (GMV, engagement rates, conversion rates) and using insights to refine strategies and optimize performance.
• Strong Communication Skills: Excellent verbal and written communication skills, with the ability to clearly convey feedback and performance insights to creators.
• Leadership & Mentorship: Proven experience in leading teams, mentoring creators, and developing talent across various performance levels.
• Creative & Strategic Thinking: Ability to think creatively to solve challenges and design innovative solutions for creator development.
• Platform Knowledge: In-depth understanding of TikTok live-streaming tools and features, including product tagging, countdowns, and interactive features.
• Industry Knowledge: Strong understanding of the Beauty and Electronics industries, including current trends, top products, and consumer preferences.
• TikTok Creator Marketplace Knowledge: Familiarity with TikTok’s Creator Marketplace and influencer tools for managing creator relationships and campaigns.

• $75-85k annually 
• 3 month contract with potential to move to FTE

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