Vice President of Product Marketing

Vice President of Product Marketing About the Company Innovative financial technology (FinTech) company Industry Financial Services Type Privately Held About the Role The Company is seeking a Vice President of Product Marketing to spearhead the success of its solutions portfolio. The successful candidate will be tasked with developing and executing comprehensive product marketing strategies that align with business goals. This pivotal role requires a leader with a strong background in B2B marketing, particularly in complex industries, and a proven track record in driving go-to-market strategies. The VP will be responsible for team leadership, market research, positioning, messaging, and campaign oversight, and must be adept at cross-functional collaboration, particularly with product and commercial teams. Key attributes of the ideal candidate include the ability to bridge product and commercial objectives, a customer-focused approach, and a passion for mentoring and training teams. The role demands an individual with exceptional leadership, mentorship, and communication skills, who is also analytical and proficient in market research and competitive analysis. A strategic mindset, strong storytelling, and public speaking abilities are essential, as is experience in leading B2B marketing initiatives. The VP will work closely with business leaders to ensure the successful execution of marketing initiatives and must be comfortable presenting to senior leadership. Experience with enterprise SaaS solutions is a plus, and the candidate should be enthusiastic about driving the company's go-to-market strategies. Travel Percent Less than 10% Functions Product Marketing