Collabera is hiring: Marketing Execution Lead - Email Marketing in Irving

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Marketing Execution Lead - Email Marketing

Contract: Irving, Texas, US

Salary Range: 55.00 - 60.00 | Per Hour

Job Code: 358242

End Date: 2025-03-01
Days Left: 25 days, 2 hours left

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Position details:

Client: Banking
Job Title: Marketing Execution Lead - Email Marketing
Location: Irving, TX 75039
Duration: 12 months with possible extension - Hybrid
Schedule: Mon - Fri: Standard business hours
Start Date: ASAP

Note: Looking for someone with experience of email marketing strategy and implementation for engagement marketing campaigns.

Job Description:
• As the Engagement Marketing Lead, you will be responsible for the email marketing strategy and implementation for engagement marketing campaigns.
• In this role, you will be focused on setting up the email marketing strategy, cadence, personalization, creative development and delivery.
• You will partner with the Customer Management strategy lead and other team members including a variety of cross-functional stakeholders and business areas including the email channel team, Sales Force Marketing Cloud build team, digital product and operations teams to ensure flawless end-to-end execution and a successful launch.

Core Responsibilities:
• Leading the development of engagement marketing emails with internal stakeholders
• Partnering with internal execution and channel teams on the implementation of the email marketing plan, including setting personalization and test strategies with the email channel management prior to launch
• Overseeing email creative development to ensure initiatives are on-strategy, on time and in budget
• Tracking email campaign execution progress with the Execution Lead to ensure records are captured within Bank's marketing workflow tool to maintain Bank's high controls standard
• Working across multi-functional teams, such as:
• Product and Marketing Strategy team
• Email Channel team and Operations
• Agencies for creative development and execution
• Marketing Information Management and channel teams to influence and coordinate targeting

Qualifications:

• Proven track record in email marketing with 5-10 years of experience required
• Experience with Sales Force Marketing Cloud
• Experience with Email Results Reporting and Analysis
• Bachelor's degree required
• Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization
• High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Creativity and innovation with a focus on constant improvement
• Excellent written and oral communication skills
• Highly proficient with Excel and PowerPoint presentation
• Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus

Job Requirement

• Email Marketing
• A/B Testing & Optimization
• Creative Development
• Email Deliverability
• Excel & PowerPoint Proficiency
• Cross-Functional Collaboration
• Multi-Tasking

Reach Out to a Recruiter

• Recruiter
• Email
• Phone
• Kunal Raina
• kunal.raina@collabera.com

Apply Now