locations Helpful Smiles Technology Center (HST), James Street, Grimes, IA
time type Full time
posted on Posted 3 Days Ago
time left to apply End Date: February 15, 2025 (15 days left to apply)
job requisition id R170019
At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.
Job Description:
Job Title: Social Media Analyst
Department: Marketing/Communications
FLSA: Non-Exempt
General Function
Seeking a dynamic social media analyst to execute cross-platform data reporting and account governance for company-owned social media. The ideal candidate will have experience with data analytics and visualization tools and a foundational understanding of data pipelines and reporting. The candidate should possess the ability to think fast, communicate clearly, meet deadlines, multi-task, and react with good judgement with alignment to the Hy-Vee brand.
Reporting Relations
Accountable and Reports to: Social Media Manager
Positions that Report to you: None
Core Competencies:
- Detail and results oriented
- Customer focused
Primary Duties and Responsibilities
- Collect, clean, organize and analyze data to deliver comprehensive reports and dashboards to identify opportunities for growth or innovation.
- Craft insightful analysis using data and departmental goals to help report findings, identify trends, and provide actionable recommendations to optimize marketing strategies.
- Establish measurement frameworks and benchmarking systems to assess effectiveness.
- Facilitate various report requests as assigned, including but not limited to sentiment reports, campaign reports, monthly combined organic and boosted performance reports, platform reports, etc.
- Research and track competitor performance to provide strategic storytelling with data.
- Collaborate with teams to identify, analyze, and interpret trends or patterns in data.
- Lead on maintaining and auditing and tracking configurations changes in social media management systems.
- Provide social media account access and account governance for individuals and groups across the company.
- Provide corporate, legal and platform social media governance.
- Maintain and augment Sprinklr Social Media Publishing tool to align with company goals.
- Create reports, presentations and resource documents for internal and external marketing teams.
- Track monthly follower growth for all Hy-Vee social media platforms.
- Report to work when scheduled and works expected number of hours.
Secondary Duties and Responsibilities
- Set up, manage and optimize company-owned social media accounts to align with company goals.
- Support Hy-Vee corporate and local marketers and Customer Care teams with best practices and Sprinklr training.
- Create and provide training on engagement and reporting dashboards for Sprinklr users.
- Collaborate with Paid Media and agency partners to align on ad account management.
- Assist in Google Analytics reporting.
- Assist with managing Meta and Pinterest invoicing.
- Review and recommend new features, software, data, publishing or project management tools.
- Translate business needs into documented processes.
- Stay current on social media trends and platform developments.
- Perform other job-related duties and special projects as required.
Knowledge, Skills, Abilities and Worker Characteristics
- Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
- Excellent verbal and written communication skills.
- Excellent interpersonal skills.
- Ability to identify problems, develop and execute solutions.
- Ability to interact with advanced computer systems, including schedule management and presentation production applications.
- Ability to present complex data in a way that’s easy for non-technical stakeholders to understand.
Education and Experience
- Bachelor’s Degree in data analytics, computer science, business, social media with focus on data analytics or related field.
- 5+ years previous related work experience preferred.
- Deep understanding of Meta Business Suite, Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, and Google Analytics as well as other paid social media tools.
- Highly experienced with major social media platforms including, but not limited to Facebook, Instagram, X, TikTok, Pinterest, YouTube and Threads.
- Experience as system admin on Sprinklr or other social media management system preferred.
- Ability to use tools to clean, organize and validate raw data.
Supervisory Responsibility (Direct Reports)
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