Performance Marketing Manager | Perricone MD
Job Category: Marketing
Division: THG Beauty
Location: New York, NY
Job Type: Full-time
About THG: We’re a fast-moving, global technology group that specializes in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realize our vision and maintain our leadership in a rapidly evolving global industry.
Why be a Performance Marketing Manager at THG - Perricone MD?
Working within the Perricone MD brand business unit reporting into the Marketing Director, the Performance Marketing Manager will be responsible for the delivery of our acquisition and retention growth targets whilst also collaborating with Marketing Channel Directors to deliver our marketing strategy. You will coordinate our monthly approach across all channels, both paid and free, reporting on performance and learnings, and continually adapting strategy based on results and desired business outcomes.
As a Performance Marketing Manager at THG, you'll:
- Build new campaigns across Display, Video, and Amazon campaigns.
- Work alongside Marketing Directors to create and deliver monthly revenue and marketing COS% targets while owning all progress reporting on each channel's performance.
- Create and report on all weekly and monthly new customer, CAC, SPA, and product category mix targets, generating insights to support in-month optimizations.
- Ensure all performance marketing activations closely align to the trading, social, and brand marketing calendars to maximize customer acquisition opportunities within the market.
- Input into creative campaign ideation and strategies to build brand awareness as well as own the collection and distribution of customer insights.
- Manage seven-figure budgets confidently and effectively.
- Work closely with platform account managers to ensure best-in-class channel development.
- Use data-driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month.
- Collaborate with our in-house design team to deliver banner and ad creation.
- Optimize campaigns to agreed revenue and ROI targets.
- Manage daily paid campaign spend to ensure optimum campaign performance.
- Make useful recommendations on how to develop paid strategy and implement these changes.
- Conduct competitor research and analysis.
- Interpret campaign briefs into paid media execution across multiple platforms and audiences.
- Report and analyze to show the impact of work.
- Work collaboratively with other channels and departments to share insights and develop data-led strategy.
What skills & experience do I need for this role?
- 1-3 years of e-commerce performance marketing experience. In-house performance marketing experience preferred.
- Prior responsibility for owning at least one performance marketing channel’s budget and performance outcomes is a must. Experience in driving multi-channel/cross-channel performance and strategy is a plus.
- Experience working in a performance-driven marketing environment with familiarity with AdTech and measurement approaches to drive decision-making based on incrementality opportunities.
- Proven ability to work autonomously and deliver results.
- Highly numerate with strong analytical skills and business acumen.
- Strong stakeholder management skills with a significant portion of the role focused on coordinating and executing cross-functional planning.
What's in it for me?
- Hybrid Work Model (3 Days in Office, 2 Days WFH)
- Generous PTO (Paid Time Off)
- Summer Fridays
- Exclusive employee discounts on THG Brands
- Many more...
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Due to the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavor to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG, please contact one of our Talent team to discuss further.
#J-18808-Ljbffr