Corporate Area Marketing Manager | Hawaii Locations

Corporate Area Marketing Manager | Hawaii Locations

Requisition Number: CORPO015687

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• Posted: January 28, 2025
• Full-Time
• Hybrid

Locations

Washington, DC, USA

Description

Are you ready to inspire, drive growth, and shape the future of hospitality in Waikiki?

We’re seeking an innovative Area Marketing Manager to oversee marketing efforts for a premier portfolio of properties in the stunning Hawaii market. Based in the vibrant heart of Waikiki, this is your opportunity to make a significant impact in one of the world’s most iconic destinations.

As the Area Marketing Manager, you will play a pivotal role in executing strategic marketing initiatives, managing key partnerships, and crafting campaigns that drive revenue and elevate brand presence across properties in Honolulu. You’ll also collaborate closely with sales, revenue, and operations teams, ensuring that each hotel’s marketing strategy is tailored to its unique audience and goals. This role requires you to be based in Honolulu.

Responsibilities

Strategic Marketing Leadership:

1. Develop and execute comprehensive marketing strategies for a portfolio of hotels, focusing on achieving revenue targets, optimizing marketing costs, and driving top-line growth.
2. Manage and execute all digital marketing efforts, including website optimization, SEO, SEM, metasearch, social media campaigns, OTA advertising, and email marketing.
3. Design and implement property-specific promotions, packages, events/activations, partnerships, and flash sales to drive engagement and revenue.
4. Ensure consistent execution of brand standards across all marketing initiatives, conducting regular brand audits for each property in partnership with the operations team.

Performance Analysis and Reporting:

1. Measure and analyze the performance of marketing campaigns, providing detailed monthly, quarterly, and year-end reports to senior leadership.
2. Stay informed on the latest digital marketing techniques, benchmarking competitive sets to identify opportunities for improvement.
3. Create and manage a comprehensive content calendar, produce engaging content, and execute social media strategies for the properties across platforms including Facebook, Instagram, LinkedIn, and YouTube.

Revenue and Sales Collaboration:

1. Work closely with the revenue team to update booking engine descriptions and provide compelling copy for rates/packages.
2. Support group and corporate sales teams by creating and maintaining sales collateral.
3. Oversee transactional email campaigns to enhance the guest experience.

Public Relations and Partnerships:

1. Identify and execute PR opportunities, including seasonal promotions and award submissions.
2. Build partnerships with key stakeholders to enhance visibility and drive revenue across the portfolio.

Additional Marketing Efforts:

1. Manage OTA marketing efforts, ensuring seamless booking experiences and alignment with property objectives.
2. Onboard new builds and repositions, executing tailored digital strategies.
3. Lead lifestyle photoshoots and videography projects, ensuring high-quality visual assets for marketing purposes.

Required Qualifications and Skills

Experience:

1. Minimum of 5 years of hotel marketing experience, with a strong emphasis on independent, luxury, and lifestyle properties.
2. Proven success in driving digital marketing results, with expertise in SEM, SEO, metasearch, and social media tactics.

Skills:

1. Proficiency in content management systems (CMS), CRM, CRS, basic HTML, web design, and UX best practices.
2. Ability to manage multiple projects simultaneously, staying organized and meeting deadlines in a fast-paced environment.
3. Strong analytical skills, capable of defining problems, identifying trends, and executing actionable solutions.
4. Exceptional written and verbal communication skills, with professionalism and attention to detail.
5. Strategic planning and organization.
6. Collaboration and teamwork.
7. Creativity and adaptability.
8. Results-oriented mindset and accountability.

Preferred Knowledge

Familiarity with local neighborhoods and cities within the portfolio’s market.

The projected annual salary range for this position is $95,000.00 - $115,000.00 per year. Actual pay is based on several factors, including but not limited to the applicant’s qualifications, skills, expertise, education/training, certifications, and other organization requirements.

Why Join Us?

This is an exciting opportunity to lead and inspire a dynamic team in one of the most iconic travel destinations in the world. As Area Marketing Manager, you will play a pivotal role in shaping the success of our properties and driving the future of our brand in Waikiki.

Apply now to bring your expertise to our vibrant team and make a lasting impact!

Customer Satisfaction

Our customers are what we are about. It is essential that you remain professional at all times, treating all guests and associates with courtesy and respect.

Work Habits

Your work habits should always meet and strive to exceed hotel standards for work procedures, dress, grooming, punctuality, and attendance.

Safety & Security

The safety and security of our guests and associates is of utmost importance. Every PM Hotel Group associate should adhere to hotel security policies and procedures.

NOTE: This description excludes non-essential and marginal functions of the position that are incidental to the performance of the fundamental job duties.

Salary depending on experience, ranges between $95-115K.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

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