Vice President of Marketing - Retail #3005

Our client is seeking a strategic and innovative Vice President of Marketing to lead their marketing efforts in the retail sector. This leadership role combines creativity, analytical skills, and a deep understanding of consumer behavior to enhance brand visibility and drive sales growth.

As the Vice President of Marketing, you will have a strong focus on both advertising and e-commerce growth to lead the company’s marketing strategy in the digital age. This is an exciting opportunity for a senior leader who can blend traditional marketing with innovative digital advertising strategies to drive revenue and growth.

Responsibilities:

• Oversee the development and execution of comprehensive advertising strategies, with a strong focus on digital platforms (paid search, social, display, programmatic) and traditional media.
• Lead the e-commerce marketing strategy, ensuring the integration of advertising efforts to drive growth across the company’s online presence.
• Manage a team of 23 marketing professionals, fostering collaboration and high performance to execute campaigns that drive sales and customer engagement.
• Develop and manage a robust media plan, with a keen focus on optimizing advertising spend to deliver the highest ROI and measurable growth across both digital and traditional channels.
• Collaborate with senior leadership to align marketing and advertising strategies with broader company goals, ensuring consistency across all consumer touchpoints.
• Leverage data and analytics to optimize advertising campaigns and e-commerce marketing efforts, ensuring continuous improvement and innovation.
• Stay ahead of industry trends, competition, and consumer behavior to adapt and refine advertising and e-commerce strategies accordingly.
• Drive innovation in e-commerce marketing, leveraging tools and platforms to optimize customer acquisition, retention, and lifetime value.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 10 years as a Marketing leader with significant experience in both advertising and e-commerce marketing.
• Strong retail experience, particularly with digital advertising, paid media, and e-commerce growth strategies.
• Strong ability to develop, execute, and optimize integrated marketing campaigns that drive results across digital and traditional advertising.
• Exceptional leadership and team management skills.
• Outstanding communication and presentation skills.
• Analytical mindset, with the ability to leverage data to inform decision-making.

Compensation: $150k - $250k (Depending on Experience)

Work Environment: Hybrid - 3-4 days a week in office (After training period)

Benefits: Comprehensive benefits package (healthcare, dental, vision) and 401(k)

Equal Employment Opportunity and Non-Discrimination Policy

Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.