CFI Marketing is hiring: Content Creator in Jacksonville

With 40+ years in business, CFI Marketing is the leading marketing agency supporting the foodservice equipment and supplies industry. CFI Marketing provides both print and digital marketing solutions, tailor-made to fit each client’s specific needs. Foodservice E&S dealers, distributors and manufacturers rely on the specialized services and industry expertise that CFI Marketing has developed over the years.

CFI is looking to have a Content Creator join our growing team in Jacksonville, FL. The primary focus of this role is to create, manage and optimize product-related content to be used across multiple sales and marketing channels.

Essential Job Functions

● Write, edit, and manage product descriptions, images, videos

● Update and add product information into our PIM software; manage products within our database to keep information current

● Collaborate closely with designers, preproduction team and account managers

● Ensure accuracy in our digital and print projects and compliance with brand guidelines

● Strong understanding of AI tools and trends, with the ability to leverage them for content creation, optimization, and audience engagement.

● Handle manufacturers’ content corrections by updating relevant data and ensuring accuracy

● Maintain records for job clean-up, including archiving and organizing data for easy retrieval

● Send email reminders and communicate with graphic designers regarding database-related tasks

● Clean up project spreadsheets by verifying and updating information, ensuring data consistency and accuracy

● Assist with job pre-orders by researching and gathering necessary copy or data outside of the database

● Communicate with vendors via email or phone when required, addressing any inquiries or providing updates

Qualifications:

● Expertise in writing clear, concise, and persuasive product descriptions

● Ability to analyze and edit existing content: specs and product descriptions

● Writing blog entries, marketing copy, and other content for websites, social media, print projects and email campaigns to display creative storytelling skills

● Proofreading and copy editing content for grammar, spelling, punctuation, clarity, consistency, conciseness, and engagement

● Develop expertise in the products being managed, including features, benefits, and differentiators

● Research capabilities to gather relevant product information

● Proficiency/technical ability in Excel, Google Suite, Adobe, new software programs

● Strong research skills

● Excellent organizational skills and high attention to detail

● The ability to work under tight and competing deadlines

● Adaptable team player who can work with different managers and designers