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Fullbeauty Brands

Fullbeauty Brands is hiring: MARKETING ASSOCIATE, BRAND & INFLUENCER PARTNERSHIP

Fullbeauty Brands, New York, NY, US, 10004

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Job Description

Job Description

FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.


POSITION SUMMARY:

The Brand & Influencer Partnerships Marketing Associate will play a key role in growing our brand through strategic influencer partnerships, both paid and gifting, as well as user-generated content (UGC) strategies. This role will focus on identifying and managing relationships with creators who align with our brand's values and aesthetic, ensuring the production of high-quality, on-brand content. Additionally, the associate will collaborate with social media teams to integrate influencer campaigns and UGC into broader social strategies, driving meaningful engagement, brand awareness, and conversions.


PRIMARY RESPONSIBILITIES:

  • Source, vet, and onboard influencers who align with brand identity and target audience.
  • Independently negotiate contracts, deliverables, and compensation structures to optimize influencer collaborations while managing budget considerations.
  • Create and distribute comprehensive creative briefs for influencer partnerships and gifting campaigns, clearly outlining expectations, deliverables, and brand guidelines.
  • Guide influencers through the content creation process by setting clear timelines, creative direction, and brand-aligned expectations.
  • Coordinate product shipments, managing inventory and delivery logistics to ensure seamless execution of influencer campaigns.
  • Build and maintain long-term partnerships with influencers and their management teams to foster loyalty and sustained collaboration
  • Lead the execution of the brand’s influencer affiliate program, recruiting and managing partnerships with bloggers and influencers.
  • Organize and evaluate influencer-generated content, consolidating internal feedback to ensure alignment with brand standards and campaign objectives.
  • Collaborate with paid and organic social media teams to integrate user-generated content (UGC) into broader marketing strategies.
  • Create detailed monthly reports showcasing the impact of influencer and UGC campaigns, using key performance indicators (KPIs) to assess brand engagement, conversions, and ROI.
  • Partner with cross-functional teams to conceptualize and execute influencer participation in brand activations, measuring success through attendance, engagement, and overall impact.
  • Analyze the success of brand activations by measuring KPIs such as influencer attendance, engagement, and overall ROI.
  • Partner with PR, social media, and creative teams to align influencer activities with broader marketing initiatives.
  • Stay informed on influencer marketing trends, industry best practices, and competitor strategies to maintain a competitive edge.
  • Provide support to the Director of Integrated Marketing and Digital Marketing Associate on various projects as needed.

MINIMUM QUALIFICATIONS:

  • Bachelor’s degree in marketing, communications, or a related field.
  • 3+ years of experience in influencer marketing, talent management, or a similar role within the fashion or lifestyle industry.
  • Strong understanding of social media platforms, especially Instagram, TikTok, and YouTube.
  • Strong understanding of affiliate platforms, especially LTK and ShopMy.
  • Ability to run full cycle from sourcing to delivering final content.
  • Analytical mindset with experience tracking campaign performance and optimizing results.
  • Proven track record of managing successful influencer campaigns.
  • Exceptional negotiation, communication, and interpersonal skills.
  • Highly organized with the ability to manage multiple projects simultaneously.
  • Passion for fashion and an eye for aesthetics and trends.
  • Strong Understanding of Dash Social is a plus.

WHY JOIN FULLBEAUTY?

  • Competitive Health Benefits (Medical, Dental & Vision)
  • Employer HSA Contribution
  • 401K Match
  • Employee Assistance Program
  • Hybrid Work Schedule (Corporate)
  • Business Casual Attire
  • Wellness Initiatives
  • 30% Associate Merchandise Discount Across our Family of Brands
  • Employee Discount on Travel, Cell Phone Plans and More
  • Generous Paid Time Off Program
  • Promote From Within Culture
  • Commitment to Being an Equal Opportunity Employer
  • Life Insurance Benefits
  • Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship

FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability or protected veteran status.