Samsung Electronics Perú
Senior Manager, Consumer Marketing – Televisions
Samsung Electronics Perú, Ridgefield Park, New Jersey, us, 07660
Senior Manager, Consumer Marketing – Televisions
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below. Apply remote type Hybrid locations 85 Challenger Rd., Ridgefield Park, NJ, USA time type Full time posted on Posted 2 Days Ago time left to apply End Date: March 14, 2025 (30+ days left to apply) job requisition id R99241 Position Summary Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations. Role and Responsibilities To develop and execute consumer marketing activity to achieve financial, in-market, and brand health objectives for Samsung Televisions. This role is directly responsible for crafting and executing all aspects of marketing communications campaign development, partnership strategy, activations/experiential, and ensuring execution excellence across all comms channels. The position will also serve as a primary marketing liaison for the Media, Digital Marketing, Shopper Marketing, and Inter-Agency Teams to ensure consistent execution across all consumer touchpoints. Strategy Development & Execution Lead the development and execution of the consumer marketing strategy to achieve financial, in-market, and brand health objectives of Samsung Core (Neo QLED, QLED, OLED and Lifestyle (Frame, Terrace, Premiere, Sero, Serif) TVs. Develop the marketing & creative strategy, communications framework, and messaging architecture for national campaigns. Build integrated marketing programs to support strategic product launches and brand building initiatives to drive awareness, brand desire and preference. Gain a deep understanding of the products, market opportunities and challenges, brand objectives, and financial objectives. Work with the Consumer & Shopper Marketing Insights (CSMI) team to deliver a learning roadmap and turn piercing insights into action. Partner with Product Marketing to develop programs that support product launches and on-going business needs. Work with the Partnerships team to identify, negotiate, and nurture foundational marketing partnerships that drive the marketing objectives of the brand. Gain alignment from all stakeholders including Executive Management, IM Management, Product Marketing. Campaign Development & Execution Lead the development of brand/product campaigns, from brief to execution. Initiate creative and IMC briefs that drive communications development & implementation across. Oversee the creative development and production processes for major integrated marketing campaigns supporting product launches and strategic initiatives. Partner with direct, extended, cross-functional, and agency teams to execute communication plans across all communication channels. Partner with the digital and channel marketing teams to drive best-in-class execution across all consumer and shopper touchpoints. Localize assets developed by the global integrated marketing team for use in local campaigns and activations. Marketing Program Management Perform day-to-day management of budgets and own the financial approval process. Create and submit project proposals into bid management system. Track approvals and suggest and approve vendors. Actively manage portfolio budget, tracking all accruals and changes/updates. Prepare updates to finance and management. Manage marketing assets, ensuring availability of critical assets to partner internal teams, agencies and retailers. Provide ongoing campaign recap/results and recommend optimizations to improve ROI. Skills and Qualifications Minimum Qualifications 12+ years of marketing/brand experience in major consumer tech, CPG, and marketing services organization. A Bachelor’s degree plus 8+ years of marketing/brand experience in a major consumer tech, CPG, marketing services organization or an MBA and at least 6 years of job fit experience. Experience in strategic planning and world-class marketing execution. Experience distilling complex marketing strategies into clear, cogent briefs. Nimbleness and ability to work in a fast-paced environment with demanding timelines. Knowledge of how marketing activities impact a P&L and have financial discipline. Sharp insight into advertising execution. Digital savvy; good working knowledge of digital and social media. Ability to manage and mentor direct reports, cross-functional teams, and external resources. Ability to navigate large, complex organizations and manage through conflicting priorities. Excellent verbal and written skills. Proficient in Microsoft PowerPoint, Word, Excel. Less than 5% Travel. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. * Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
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Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below. Apply remote type Hybrid locations 85 Challenger Rd., Ridgefield Park, NJ, USA time type Full time posted on Posted 2 Days Ago time left to apply End Date: March 14, 2025 (30+ days left to apply) job requisition id R99241 Position Summary Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations. Role and Responsibilities To develop and execute consumer marketing activity to achieve financial, in-market, and brand health objectives for Samsung Televisions. This role is directly responsible for crafting and executing all aspects of marketing communications campaign development, partnership strategy, activations/experiential, and ensuring execution excellence across all comms channels. The position will also serve as a primary marketing liaison for the Media, Digital Marketing, Shopper Marketing, and Inter-Agency Teams to ensure consistent execution across all consumer touchpoints. Strategy Development & Execution Lead the development and execution of the consumer marketing strategy to achieve financial, in-market, and brand health objectives of Samsung Core (Neo QLED, QLED, OLED and Lifestyle (Frame, Terrace, Premiere, Sero, Serif) TVs. Develop the marketing & creative strategy, communications framework, and messaging architecture for national campaigns. Build integrated marketing programs to support strategic product launches and brand building initiatives to drive awareness, brand desire and preference. Gain a deep understanding of the products, market opportunities and challenges, brand objectives, and financial objectives. Work with the Consumer & Shopper Marketing Insights (CSMI) team to deliver a learning roadmap and turn piercing insights into action. Partner with Product Marketing to develop programs that support product launches and on-going business needs. Work with the Partnerships team to identify, negotiate, and nurture foundational marketing partnerships that drive the marketing objectives of the brand. Gain alignment from all stakeholders including Executive Management, IM Management, Product Marketing. Campaign Development & Execution Lead the development of brand/product campaigns, from brief to execution. Initiate creative and IMC briefs that drive communications development & implementation across. Oversee the creative development and production processes for major integrated marketing campaigns supporting product launches and strategic initiatives. Partner with direct, extended, cross-functional, and agency teams to execute communication plans across all communication channels. Partner with the digital and channel marketing teams to drive best-in-class execution across all consumer and shopper touchpoints. Localize assets developed by the global integrated marketing team for use in local campaigns and activations. Marketing Program Management Perform day-to-day management of budgets and own the financial approval process. Create and submit project proposals into bid management system. Track approvals and suggest and approve vendors. Actively manage portfolio budget, tracking all accruals and changes/updates. Prepare updates to finance and management. Manage marketing assets, ensuring availability of critical assets to partner internal teams, agencies and retailers. Provide ongoing campaign recap/results and recommend optimizations to improve ROI. Skills and Qualifications Minimum Qualifications 12+ years of marketing/brand experience in major consumer tech, CPG, and marketing services organization. A Bachelor’s degree plus 8+ years of marketing/brand experience in a major consumer tech, CPG, marketing services organization or an MBA and at least 6 years of job fit experience. Experience in strategic planning and world-class marketing execution. Experience distilling complex marketing strategies into clear, cogent briefs. Nimbleness and ability to work in a fast-paced environment with demanding timelines. Knowledge of how marketing activities impact a P&L and have financial discipline. Sharp insight into advertising execution. Digital savvy; good working knowledge of digital and social media. Ability to manage and mentor direct reports, cross-functional teams, and external resources. Ability to navigate large, complex organizations and manage through conflicting priorities. Excellent verbal and written skills. Proficient in Microsoft PowerPoint, Word, Excel. Less than 5% Travel. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. * Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
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