Talent Disruptors
Senior Marketing Automation Manager
Talent Disruptors, Fontana, California, United States, 92336
We've partnered with the
#1 Law Firm Growth Company in North America
to recruit a B2B Lifecycle Manager to lead all email marketing and lifecycle initiatives.
The following information aims to provide potential candidates with a better understanding of the requirements for this role. As the B2B Lifecycle Marketing Manager, you will be responsible for developing and executing strategies that engage, nurture, and retain business customers throughout their entire journey—from initial awareness to long-term advocacy. A core focus of this position involves maintaining best-in-class deliverability standards (achieving 98%+ deliverability rates) through proactive management of email authentication protocols (SPF, DKIM, DMARC), IP warming strategies, and overall sender reputation. This is an on-site position in Atlanta, GA, with comprehensive relocation assistance provided for non-local candidates.
What You'll Be DoingKey Responsibilities:
Own end-to-end lifecycle marketing campaigns at scale, leveraging email as a primary channel to move prospects through the sales funnel.
Design strategic touchpoints throughout the customer journey to increase engagement, accelerate pipeline velocity, and compress time-to-revenue for net-new opportunities.
Create and manage marketing automation workflows in Hubspot.
Implement and maintain best practices for email deliverability, including list hygiene, authentication protocols (SPF, DKIM, DMARC), and IP warming strategies, consistently maintaining 98%+ deliverability rate,
#1 Law Firm Growth Company in North America
to recruit a B2B Lifecycle Manager to lead all email marketing and lifecycle initiatives.
The following information aims to provide potential candidates with a better understanding of the requirements for this role. As the B2B Lifecycle Marketing Manager, you will be responsible for developing and executing strategies that engage, nurture, and retain business customers throughout their entire journey—from initial awareness to long-term advocacy. A core focus of this position involves maintaining best-in-class deliverability standards (achieving 98%+ deliverability rates) through proactive management of email authentication protocols (SPF, DKIM, DMARC), IP warming strategies, and overall sender reputation. This is an on-site position in Atlanta, GA, with comprehensive relocation assistance provided for non-local candidates.
What You'll Be DoingKey Responsibilities:
Own end-to-end lifecycle marketing campaigns at scale, leveraging email as a primary channel to move prospects through the sales funnel.
Design strategic touchpoints throughout the customer journey to increase engagement, accelerate pipeline velocity, and compress time-to-revenue for net-new opportunities.
Create and manage marketing automation workflows in Hubspot.
Implement and maintain best practices for email deliverability, including list hygiene, authentication protocols (SPF, DKIM, DMARC), and IP warming strategies, consistently maintaining 98%+ deliverability rate,