zobility
Job *****
As a Marketing Automation Manager, you will be responsible for managing campaigns through the marketing automation platform (Marketo) and fully leveraging its capabilities.
Working closely with designers, developers, and project managers this role will implement programmatic and operational initiatives.*****
Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates
Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing*****
3 years of marketing automation experience, preferably Marketo
Knowledge of database management concepts and best practices
Working knowledge of Salesforce.com Must have superior communication skills, both written and verbal
Must be highly organized and self-motivated with a sense of urgency Strong independent project management skills
Capable of handling multiple tasks with competing priorities under minimal supervision
Able to think critically and exercise independent judgment and discretion
Excellent attention to detail*****
Testing Analytical
Communication Skills
Project Management
MultitaskerWe offer attractive, competitive compensation and benefits including, medical, dental, 401k, short-term disability, AD&D, tuition reimbursement, and more. If you take pride in your work and are committed to personal and professional success, lets talk. Please visit www.zobility.com to learn more.Zobility is RGBSIs workforce management and staffing division. RGBSI is a multi-national corporation headquartered in Troy, MI with branches throughout the USA, Canada, Germany, and India.
As a Marketing Automation Manager, you will be responsible for managing campaigns through the marketing automation platform (Marketo) and fully leveraging its capabilities.
Working closely with designers, developers, and project managers this role will implement programmatic and operational initiatives.*****
Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates
Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing*****
3 years of marketing automation experience, preferably Marketo
Knowledge of database management concepts and best practices
Working knowledge of Salesforce.com Must have superior communication skills, both written and verbal
Must be highly organized and self-motivated with a sense of urgency Strong independent project management skills
Capable of handling multiple tasks with competing priorities under minimal supervision
Able to think critically and exercise independent judgment and discretion
Excellent attention to detail*****
Testing Analytical
Communication Skills
Project Management
MultitaskerWe offer attractive, competitive compensation and benefits including, medical, dental, 401k, short-term disability, AD&D, tuition reimbursement, and more. If you take pride in your work and are committed to personal and professional success, lets talk. Please visit www.zobility.com to learn more.Zobility is RGBSIs workforce management and staffing division. RGBSI is a multi-national corporation headquartered in Troy, MI with branches throughout the USA, Canada, Germany, and India.