Tbwa Chiat/Day Inc
Marketing Manager (New Verticals)
Tbwa Chiat/Day Inc, San Francisco, California, United States, 94199
Whatnot Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re building the future of ecommerce, bringing together community, shopping, and entertainment. We are committed to our values, and as a remote co-located team, we operate out of hubs within the US, UK, Ireland, Poland, and Germany today.
Apply below after reading through all the details and supporting information regarding this job opportunity. We’re innovating in the fast-paced world of live auctions from fashion, beauty, electronics to collectibles like trading cards, comic books, and even live plants. Whatnot has something for everyone. As a Marketing Manager at Whatnot focused on our New Verticals, you love being the driver of hyper-growth and helping sellers grow their businesses fast. You’re adept at learning new categories, then live and breathe them. You are an expert in what drives customer acquisition and retention with enthusiasts in your categories. This role is responsible for growing demand for our launch categories (e.g., sporting goods, vinyl, and electronics) by devising campaigns that generate buzz and drive conversion. Own buyer acquisition for our fastest growing, newly launched categories such as sporting gear, vinyl, and electronics including devising campaigns and events that generate community buzz and grow demand for the category on Whatnot. Own the end-to-end planning and execution of on-platform events, and other community moments across multiple channels. Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting. Create advertisements to support paid campaigns run by the performance marketing team. Partner with the social team to develop and execute the social media strategy for your category. Measure the effectiveness of marketing initiatives on and off the platform to iterate strategy and execution. Team members in this role are required to be within commuting distance of our San Francisco, Los Angeles, or New York hubs. As our next Marketing Manager, you should have 6+ years of marketing experience in a fast-paced environment, plus: 6+ years of experience in category marketing, brand management or social media marketing with proficiency in digital platforms and data analytics tools. You have expertise in running physical and digital (e.g., in-app) marketing campaigns end-to-end with a proven ability to conceptualize, produce, and drive campaign conversion. You’re data-driven and have experience tracking growth KPIs and monitoring the success of marketing programs. You have experience and an interest in working directly with influencers and creators. You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels. You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance. You're immersed in internet culture and excited to dive deep into the inner workings of many different categories to understand the consumer insights that make them each unique. You have experience at a high-growth startup, marketplace, or creator-focused platform. You have a passion for creator communities and/or existing Whatnot product categories. $125,000/year to $165,000/year + benefits + equity. Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
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Apply below after reading through all the details and supporting information regarding this job opportunity. We’re innovating in the fast-paced world of live auctions from fashion, beauty, electronics to collectibles like trading cards, comic books, and even live plants. Whatnot has something for everyone. As a Marketing Manager at Whatnot focused on our New Verticals, you love being the driver of hyper-growth and helping sellers grow their businesses fast. You’re adept at learning new categories, then live and breathe them. You are an expert in what drives customer acquisition and retention with enthusiasts in your categories. This role is responsible for growing demand for our launch categories (e.g., sporting goods, vinyl, and electronics) by devising campaigns that generate buzz and drive conversion. Own buyer acquisition for our fastest growing, newly launched categories such as sporting gear, vinyl, and electronics including devising campaigns and events that generate community buzz and grow demand for the category on Whatnot. Own the end-to-end planning and execution of on-platform events, and other community moments across multiple channels. Manage a portfolio of influencers, including relationship management, campaign ideation, execution, and reporting. Create advertisements to support paid campaigns run by the performance marketing team. Partner with the social team to develop and execute the social media strategy for your category. Measure the effectiveness of marketing initiatives on and off the platform to iterate strategy and execution. Team members in this role are required to be within commuting distance of our San Francisco, Los Angeles, or New York hubs. As our next Marketing Manager, you should have 6+ years of marketing experience in a fast-paced environment, plus: 6+ years of experience in category marketing, brand management or social media marketing with proficiency in digital platforms and data analytics tools. You have expertise in running physical and digital (e.g., in-app) marketing campaigns end-to-end with a proven ability to conceptualize, produce, and drive campaign conversion. You’re data-driven and have experience tracking growth KPIs and monitoring the success of marketing programs. You have experience and an interest in working directly with influencers and creators. You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels. You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance. You're immersed in internet culture and excited to dive deep into the inner workings of many different categories to understand the consumer insights that make them each unique. You have experience at a high-growth startup, marketplace, or creator-focused platform. You have a passion for creator communities and/or existing Whatnot product categories. $125,000/year to $165,000/year + benefits + equity. Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
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