Legrand AV, Inc.
Director, Marketing Communication and Events
Legrand AV, Inc., Eden Prairie, Minnesota, United States, 55344
Thank you for your interest in becoming part of the team at Legrand!
The Director of Marketing Communications and Events is strategic, creative, and skilled at leading efforts to convert a customer intimacy strategy into compelling communication and experiences that demonstrate Legrand AV's deep understanding of key customer audiences in focus verticals. The ideal candidate is a strong leader who has the ability direct an events team and a communications team to generate great content and experiences that meet customer needs and business goals. This role is a key contributor to Legrand's Audio Video Division continued growth strategy through customer centric marketing with a tailored approach by customer audience. Also responsible for strategic leadership, direction, and management of marketing team members while managing plans and budgets.
DUTIES AND ACCOUNTABILITIES
Drives overall marketing communication, campaigns, and events/experience strategy via a deep understanding of current and prospective customer audiences, their needs and how they buy.
Collaborates effectively with Product, Creative, Channel, and Digital Marketing teams to implement and manage strategies and actions supporting customer needs and business requirements.
Formalizes and communicates world-class campaigns and communications with compelling benefits and meaningful requirements for key customer audiences.
Manages content strategy and promotion for omni-media execution to key customer audiences and sales representatives.
Translates strategic growth objectives into tactical plans, calendars and roadmaps, implementing accordingly within planned budget levels.
Defines targets and monitors performance metrics to optimize acquisition, conversion, retention, share of wallet, and effectiveness.
Champions, embraces and adopts new processes and automation for effectiveness.
Continuously drives team to create, enhance and refresh content to increase value for the customer
Collaborates effectively in the development of Go-To-Market (GTM) planning, execution of vertical strategic initiatives, branding, market requirements and strategic partner relationships.
Oversees both internal and external corporate communications and public relations, aligning with parent company on messaging.
Oversees the development of relevant multi-brand and solutions sales tools that support the selling process and differentiate Legrand | AV products and solutions in the market.
Collaborates on execution of end-user focused materials that are geared for pull-through marketing to improve awareness, drive demand and build sales pipeline.
Seeks out, shares and leverages voice of the customer (VOC) insights to identify and differentiate existing and potential marketing efforts tailored to customer needs.
Defines and executes a customer event and experience strategy.
Drives commercialization of Corporate Social Responsibility (CSR) story the division and brands
Manages the oversight of all social media for Legrand | AV and the brands.
Manages activities, deliverables, contracts, and invoicing for outside vendors and agencies.
Adheres to all policies, procedures and business ethics.
Maintains company quality and legal compliance by adhering to internal approval processes on all applicable materials; initiating corrective action to ensure materials stay up to date.
Understands workplace hazards and takes steps to proactively prevent and report hazards or injuries in the workplace. Cooperates in Safety Programs, initiatives, and investigations
Demonstrates our five core values of Integrity, Customer Responsiveness, Innovation, Passionate Contribution & Empowerment and Continuous Improvement.
Leadership:
Develops and implements goals, objectives, processes; analyzes and recommends strategies to improve effectiveness; evaluate reports, decisions, and results in relation to established goals.
Effectively inspires, empowers through supportive accountability, and influences a team of direct and indirect reports. Monitors workloads; provides or arranges for back-up/additional resources as needed; strives to build an inclusive and positive culture.
Responsible for all aspects of performance management including interviewing, training, performance evaluations, corrective action plans and recognition for direct reports.
Provides effective, constructive and appropriate feedback and leadership to direct reports to foster positive, team atmosphere; ensures personal and professional development of direct reports.
Manages budget and provides guidance to team on a monthly basis.
Initiates and assists with the creation, development, and implementation of processes and procedures.
Consistently supports compliance by maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, and adhering to applicable federal, state and local laws and regulations, and policies and procedures
JOB REQUIREMENTS
Essential Knowledge, Skills and Abilities Required:
Proven ability to lead people; train and inspire employees at all levels, as well as delegate effectively
Proven ability to work independently and as a member of a team
Proven ability to make sound decisions within established guidelines
Functions well in a deadline driven environment
Ability to make recommendations to effectively resolve problems or issues, by using judgment that is consistent with standards, practices, policies, procedures, regulation or government law
Possesses high degree of professionalism and ability to handle confidential information
Demonstrates excellent communication and interpersonal skills
Ability to design, develop, implement and track marketing strategies and plans for driving growth and penetration within key verticals
Highly motivated; highly creative self-starter; strong work ethic
Strong organization, planning and budgeting skills
Sound understanding of marketing tools and methodologies
Proficient in Microsoft PowerPoint, Word, and Excel, and Outlook tools
Strong written and oral communication skills with the ability to effectively tailor conversations with staff of varying experience and management levels to convey the process, expectations, and needs.
Ability to demonstrate flexible and efficient time management and to appropriately prioritize workload based upon organization or department needs.
Ability to multi-task and manage several projects through completion at one time; while providing quality attention to detail.
Minimum Education and Experience Required: Bachelor's degree in marketing or related area, and a minimum of 7 years progressive experience working in the field of Business to Business (B2B) Marketing, and a minimum of 5 years supervisory/management experience Preferred Qualifications: Master's degree in marketing or related area Industry experience in AV or IT or consumer technology marketing Digital marketing experience including social media Content development, calendarization & Account Based Marketing/personalization experience Event and experience strategy experience WORKING CONDITIONS/PHYSICAL DEMANDS While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for data entry on a keyboard. The employee will periodically be required to stand for the majority of the working day at trade shows. General office environment Ability to work long hours and a varied work schedule as required to support the Company's operations and business objectives Long-distance or air travel as needed - not to exceed 20% travel Note: Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Legrand is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, age, sex, national origin, sexual orientation, ancestry; marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment. If you'd like to work in a fun, creative, business-casual environment that offers a comprehensive benefit package, we encourage you to apply! Legrand is an equal employment opportunity employer. For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal Information.
Minimum Education and Experience Required: Bachelor's degree in marketing or related area, and a minimum of 7 years progressive experience working in the field of Business to Business (B2B) Marketing, and a minimum of 5 years supervisory/management experience Preferred Qualifications: Master's degree in marketing or related area Industry experience in AV or IT or consumer technology marketing Digital marketing experience including social media Content development, calendarization & Account Based Marketing/personalization experience Event and experience strategy experience WORKING CONDITIONS/PHYSICAL DEMANDS While performing the duties of this job, the employee is regularly required (for the majority of the working day) to sit and make coordinated movements of the fingers for data entry on a keyboard. The employee will periodically be required to stand for the majority of the working day at trade shows. General office environment Ability to work long hours and a varied work schedule as required to support the Company's operations and business objectives Long-distance or air travel as needed - not to exceed 20% travel Note: Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Legrand is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, age, sex, national origin, sexual orientation, ancestry; marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment. If you'd like to work in a fun, creative, business-casual environment that offers a comprehensive benefit package, we encourage you to apply! Legrand is an equal employment opportunity employer. For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal Information.