Digital Content Specialist Job at Regal Ware Inc in Fort Worth

Description:

Since 1946 Saladmaster has been changing life one healthy meal at a time. With over 500 authorized dealers in over 60 countries, Saladmaster sells the best stainless steel waterless cookware in the industry. With our parent company, Regal Ware, we’re able to keep production in the US (right in the Midwest). We believe the kitchen (and the family table) make up the hub of the home, where everyone belongs.

We are all working together to:

• Continually increase our dealer network by making it easier for people passionate about our products to sell those products
• Increase the number of products we offer to customers who want to change life one healthy meal at a time.
• Help our dealers attract more customers and future dealers by creating a rewarding commission structure with a career path for growth

You will love it here if you believe in the following:

• Family
• Excellence
• Integrity
• Passion
• Empowerment

If this sounds like the company for you, your seat at our Saladmaster family table awaits.

Your seat at the table: Digital Content Specialist

You will love this seat if you get, want, and have the capacity to:

Publishing of Dealer & Consumer-Facing Content in Digital Channels:

• Collaborate with internal teams and stakeholders to gather, create, and publish content tailored for dealer and consumer audiences.
• Ensure the content is accurate, timely, and aligns with brand messaging and guidelines. This includes product images & descriptions, recipes, promotional materials, and other digital assets..

Develop and Deploy Outbound B2B and B2C Email Campaigns:

• Collaborate with Marketing team to create and execute marketing emails for both business-to-business (B2B) and business-to-consumer (B2C) audiences. This involves designing templates, segmenting audiences, and analyzing campaign performance to optimize future efforts.

Develop and Execute Testing Strategies to Optimize Performance:

• Design and implement A/B testing strategies and other optimization tests to improve the performance of digital content and user experience.

Manage Website Content Coordination and Optimization:

• Work closely with the marketing, design, and development teams to coordinate content creation and optimization efforts.
• Focus on conversion rate optimization (CRO) strategies to increase lead generation, sales, and overall conversion rates on digital platforms.

Digital Metrics Performance Review and Optimization:

• Regularly review digital metrics and analytics to evaluate the effectiveness of content and campaigns. Use insights to optimize performance and achieve business objectives.

Manage Web Maintenance & Updates

• Ensure the website remains up-to-date with the latest products, content, design elements, and functionalities.
• Regularly monitor site performance, such as page load times and responsiveness, and troubleshoot technical issues as they arise to ensure a seamless user experience.

Optimize Website Content to Improve Search Engine Visibility and Rankings:

• Implement SEO best practices, including keyword research, on-page optimization, and meta descriptions, to enhance website content.
• Regularly update content to reflect the latest trends and maintain high search engine rankings.

We need this seat to have:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3-4 years of experience in digital content management, SEO, email marketing, and website optimization.
• Proficiency in content management systems (CMS), SEO tools, email marketing platforms, and analytics tools like Google Analytics.
• Strong understanding of digital marketing strategies and conversion rate optimization techniques.
• Excellent analytical skills and the ability to interpret data to improve performance.
• Detail-oriented with strong organizational and project management skills.
• Ability to troubleshoot and resolve technical issues efficiently.
• Ability to work collaboratively in a fast-paced environment.
• Team player who collaborates well with others

This seat reports to: Director of Marketing

Our company believes leaders are critical to the success of each individual. Because of this, your leader:

• Works with a sense of urgency and aligned purpose
• Has a passion for our customers and a focus on end consumers
• Is a servant leader who is collaborative and approachable
• Has strong ethics and integrity
• Is courageous and inspirational

There are so many benefits to being a part of the Regal Ware Team! Our benefits package is built with you and your family in mind – and that starts with the things that are most important to you – your health, your lifestyle, and your future. Learn more at https://www.regalware.com/benefits/

*Regal Ware is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Requirements: