Royal Caribbean Group
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A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible. Select how often (in days) to receive an alert: Director, Customer Marketing
Journey with us ! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. The Royal Caribbean Group’s Celebrity Cruises brand has an exciting career opportunity for a full-time Director, Global CRM Strategy and Customer Marketing on the Marketing Team, reporting to the Vice President, Global Media and Customer Marketing. Position Summary: The Director, Global CRM Strategy is responsible for spearheading the global strategy, development, execution, and performance of all direct-to-consumer marketing programs for the Celebrity brand. This role will develop the data-driven strategic vision around segmentation, personalization, automation, optimization, and performance across the consumer lifecycle through all stages including email, direct mail, lead acquisition, and pre-cruise marketing. This role will identify and deliver a clear short- and long-term roadmap for all customer lifecycle initiatives with explicit action plans to drive and achieve all marketing and brand KPIs. This role will report in Miami, FL Essential Duties and Responsibilities: Spearhead global strategy, lead the execution and optimization that delivers on key KPI targets related to customer marketing engagement, marketable database size and quality, pre-cruise, and revenue. Lead highly personalized and engaging communication through every interaction with Celebrity across all key international markets, including global segmentation and targeting strategies. Leverage both analytical and operational skillsets to improve global marketing performance while executing tactical initiatives to drive customer activation, retention, loyalty, and reactivation. Utilize global business intelligence to gain insights into performance by campaign, traffic source, shopping behavior, and conversion. Knowledge and leadership of AI and automated personalization at scale, exploring new CRM capabilities. Develop ongoing global A/B testing strategies to execute the roadmap, identifying challenges and creatively solving for them. Develop a clear process to intake global CRM requests from all business partners to ensure business needs are met. Deliver customer marketing strategies across all marketing channels to support the brand and drive ticket bookings. Collaborate with all partners across the brand to ensure holistic global execution and optimized brand communications. Foster a cross-functional team of marketers with a focus on communication, testing, operations, and analysis. Qualifications, Knowledge, and Skills: Bachelor’s degree in Marketing, Management, Communications, or a closely related field. Master’s degree preferred. 10+ years of experience in CRM, email marketing, direct mail, lead acquisition, consumer lifecycle, user experience, and analytics. Experience managing a team. Global experience preferred. Knowledge of the Journey Builder tool or a similar tool. Knowledge and management of AI and automated personalization at scale. Knowledge of email best practices including targeted lists, subject lines, messaging, deliverability, and CAN-SPAM/anti-spam legislation. Ability to develop, execute, and communicate a long-term strategic vision while balancing immediate priorities. Capable of analyzing user and performance data to establish clear measures of success. Demonstrated aptitude for being confident, poised under pressure, and decisive when working with business leaders. Entrepreneurial drive tempered by judgment and strong leadership skills. Self-starter, able to work with minimal direction and lead others. Experience understanding cross-functional roles and opportunities. Understanding of Adobe Marketing Cloud products. Ability to multi-task and manage and meet deadlines, highly detail-oriented. Excellent verbal and written communication skills. Strong project management skills and key computer skills (Excel, PowerPoint, Outlook). We know there's a lot to consider. As candidates go through the application process, our recruiters will be glad to provide guidance and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We hope to see you onboard soon! It is the policy of the Company to ensure equal employment and promotion opportunities to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law.
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A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible. Select how often (in days) to receive an alert: Director, Customer Marketing
Journey with us ! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. The Royal Caribbean Group’s Celebrity Cruises brand has an exciting career opportunity for a full-time Director, Global CRM Strategy and Customer Marketing on the Marketing Team, reporting to the Vice President, Global Media and Customer Marketing. Position Summary: The Director, Global CRM Strategy is responsible for spearheading the global strategy, development, execution, and performance of all direct-to-consumer marketing programs for the Celebrity brand. This role will develop the data-driven strategic vision around segmentation, personalization, automation, optimization, and performance across the consumer lifecycle through all stages including email, direct mail, lead acquisition, and pre-cruise marketing. This role will identify and deliver a clear short- and long-term roadmap for all customer lifecycle initiatives with explicit action plans to drive and achieve all marketing and brand KPIs. This role will report in Miami, FL Essential Duties and Responsibilities: Spearhead global strategy, lead the execution and optimization that delivers on key KPI targets related to customer marketing engagement, marketable database size and quality, pre-cruise, and revenue. Lead highly personalized and engaging communication through every interaction with Celebrity across all key international markets, including global segmentation and targeting strategies. Leverage both analytical and operational skillsets to improve global marketing performance while executing tactical initiatives to drive customer activation, retention, loyalty, and reactivation. Utilize global business intelligence to gain insights into performance by campaign, traffic source, shopping behavior, and conversion. Knowledge and leadership of AI and automated personalization at scale, exploring new CRM capabilities. Develop ongoing global A/B testing strategies to execute the roadmap, identifying challenges and creatively solving for them. Develop a clear process to intake global CRM requests from all business partners to ensure business needs are met. Deliver customer marketing strategies across all marketing channels to support the brand and drive ticket bookings. Collaborate with all partners across the brand to ensure holistic global execution and optimized brand communications. Foster a cross-functional team of marketers with a focus on communication, testing, operations, and analysis. Qualifications, Knowledge, and Skills: Bachelor’s degree in Marketing, Management, Communications, or a closely related field. Master’s degree preferred. 10+ years of experience in CRM, email marketing, direct mail, lead acquisition, consumer lifecycle, user experience, and analytics. Experience managing a team. Global experience preferred. Knowledge of the Journey Builder tool or a similar tool. Knowledge and management of AI and automated personalization at scale. Knowledge of email best practices including targeted lists, subject lines, messaging, deliverability, and CAN-SPAM/anti-spam legislation. Ability to develop, execute, and communicate a long-term strategic vision while balancing immediate priorities. Capable of analyzing user and performance data to establish clear measures of success. Demonstrated aptitude for being confident, poised under pressure, and decisive when working with business leaders. Entrepreneurial drive tempered by judgment and strong leadership skills. Self-starter, able to work with minimal direction and lead others. Experience understanding cross-functional roles and opportunities. Understanding of Adobe Marketing Cloud products. Ability to multi-task and manage and meet deadlines, highly detail-oriented. Excellent verbal and written communication skills. Strong project management skills and key computer skills (Excel, PowerPoint, Outlook). We know there's a lot to consider. As candidates go through the application process, our recruiters will be glad to provide guidance and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We hope to see you onboard soon! It is the policy of the Company to ensure equal employment and promotion opportunities to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law.
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