Growth Analyst (Advertising & Marketing) Job at David in New York

Growth Analyst (Advertising & Marketing)

This is a compelling opportunity to be a part of an exciting new food company as we enter a critical growth stage. David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR ($600M exit to Kellogg in 2017). We have strong aspirations to become the most popular high-protein bar in North America and beyond.

Role and Responsibilities:

As a Growth Analyst at David, you'll play a crucial role in driving our business forward by analyzing and executing growth strategies across various channels. You'll work directly with the Director of Growth to optimize our e-commerce presence, manage marketing agency relationships, and contribute to the development of our marketing strategy.

Digital Advertising Management:

• Plan, execute, and optimize digital advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram), X, and other emerging channels.
• Conduct market research and competitor analysis to identify trends and opportunities in the advertising space.
• Manage and allocate advertising budgets effectively to maximize ROI.
• Collaborate with the agency partners when applicable to allocate advertising budgets effectively.
• Monitor campaign performance, analyze key metrics (CPC, CTR, ROAS, etc.), and recommend adjustments to improve results.

Explore New Advertising Channels:

• Research and identify new avenues for advertising, including emerging platforms and innovative formats.
• Evaluate the potential of new channels through small-scale tests and develop the ones deemed worthy.
• Collaborate with the design and digital operations teams to create high-converting landing pages.
• Analyze trends and provide recommendations for A/B testing on landing pages and websites to optimize performance.

Attribution and Reporting:

• Analyze campaign attribution using tools like Google Analytics, Shopify, Tydo, or third-party attribution platforms to understand customer journeys.
• Provide actionable insights to optimize ad spend and improve marketing ROI.
• Build and maintain dashboards or reports to communicate campaign performance and trends to internal stakeholders.

Content and Creative Development:

• Work closely with the creative design team to develop compelling ad creatives aligned with campaign goals.
• Craft compelling ad copy and design visuals that adhere to brand guidelines and support campaign goals.
• Conduct A/B testing on ad creatives and landing pages to maximize effectiveness and improve results.

What you’ll bring:

• Analytical background
• High IQ/intellectual horsepower
• A self-starting attitude with a love for executing on ideas and moving quickly
• The ability to operate independently while clearly communicating your priorities and initiatives to the rest of the team
• Humble, self-aware, and curious
• A desire to build an early stage CPG company with a mission to help people increase muscle and decrease fat
• Strong project management skills and comfort in leading and coordinating agency partners to execute on strategy

Practicalities:

This is a full-time role that includes:

• Salary: $90-110k per year, inclusive of cash bonus based on attainment of company targets
• Company equity opportunity
• 100% covered Health, Vision, Dental Insurance
• 401(k)
• Additional perks, such as covered gym expenses
• Substantial and required PTO
• We work in the office 5 days per week in New York City – when culture lines up, it is fun to be in the office together.

Application Process:

• Applications will be evaluated on a rolling basis.
• The target start date for this role is Spring / Summer 2025.

Seniority Level

• Entry level

Employment Type

• Full-time

Industries

• Food and Beverage Manufacturing

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