Meta is hiring: Content Audience & Insights Lead in Menlo Park

We are looking for a Content Audience & Insights Lead with proven success and experience developing data-driven strategies and overseeing execution to build audiences for entertainment content across platforms. This role is within the Metaverse Content Platform organization and will partner closely with multiple content, analytics/insights, and marketing teams across Meta brands and products. This role’s work and execution combines content insights with the execution of audience growth strategies that will directly support an exciting and innovative programming slate across key entertainment verticals including Sports, Music, TV/Film, and more. The role will lead insights projects and strategy execution to build audiences and engagement on high-priority content programs to ensure the success of entertainment content in Meta’s metaverse products.

Content Audience & Insights Lead Responsibilities

1. Develop audience growth strategies and implement tactics for specific high-priority content releases in the entertainment category.
2. Interface with content leads and producers to understand, compile, and prioritize insights needs for the Entertainment category and specific content titles across Sports, Music, TV/Film content.
3. Work with multiple internal and external analytics partners to gather and generate analysis, studies, and research to address key business needs to inform content investments and development decisions.
4. Communicate and translate complex data analysis and research findings into compelling and clear strategy presentations and executive reviews to convert insights into take-aways and recommendations.
5. Collaborate to develop shared strategy, positioning, and measurement frameworks for entertainment content releases.
6. Partner with Product Marketing Management and other marketing teams to integrate marketing campaign needs into content development processes.
7. Liaison between content producers, PMM, and other marketing teams to connect priority content releases with content marketing campaigns by managing cross-functional workstreams, defining milestones, and directing teams on execution.
8. Lead cross-functional meetings and processes to inform and guide key stakeholders across content, marketing, legal, and PR that are supporting content launches.
9. Develop and direct new ways to build community and audience engagement in virtual worlds around our content throughout the year.
10. Detail and communicate partner requirements, asset needs, and other partnership strategies to be contemplated as part of the deal negotiation phases.
11. Set up framework and manage post mortems for high-priority launches to assess impact and strategy of overall promotional campaigns.

Minimum Qualifications

1. 12+ years of relevant work experience in content strategy, content insights, audience development, and/or content marketing for entertainment content across platforms.
2. Experience developing, leading, and executing launch strategies to maximize effectiveness across a variety of different channels.
3. Effective leadership to direct and guide cross-functional teams towards shared goals and objectives.
4. Clear communication and decision-making skills for complex projects, highly reliable and organized.
5. Experience analyzing data at the business level and translating it to team level goals, creating clear direction, and collaborating across teams on successful execution.
6. Proven knowledge and expertise in the digital/social media landscape.

Preferred Qualifications

1. Experience of briefing and managing content partners and external agencies for research, insights, or promotional partnerships and services.
2. Well versed in the current Entertainment landscape, and consumer trends.
3. Experience developing digital strategies, resources, and collateral for Media (bonus if in VR or Media space).

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$189,000/year to $258,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com.

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