Tbwa Chiat/Day Inc is hiring: Senior Vice President, Influencer Strategy in New

New York, New York, United States

Responsibilities:

• Earn the trust of senior level and C-suite clients with strategic counsel on approaches to influencer marketing – across the spectrum of identification, compensation, analytics, and risk management.
• Play a lead role in the agency’s Influencer center of excellence in our East Region, covering NY and Boston, which develops and manages key relationships with content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis.
• In partnership with other senior Influencer team members, drive and contribute to the evolution of the Agency’s POV for Influencer marketing.
• Have a business growth mindset and desire to build teams, grow accounts and bring in new prospects.
• Participate and be positioned as the influencer strategy lead on new business RFPs and help field and support inbound organic growth requests across the network.
• Design and establish strong influencer marketing teams on major client engagements.
• Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results.
• Build social influencer strategies cross-functionally to align strategic efforts and priorities and be able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
• Proactively and effectively grow and retain talent in the East through coaching and mentorship; identify and drive participation in training, development, and career growth opportunities for team members.
• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients.
• Lead a high-performing team; mentor and develop junior team members.

Qualifications:

• 9+ years of experience, preferably within an agency environment
• Strong understanding of the overall influencer marketing landscape
• Deep expertise in managing influencer programs and leading strong influencer marketing teams.
• Strong knowledge of social platforms, including paid amplification and campaign optimization.
• Familiarity with a broad set of social, media and influencer analytics tools.
• Detail-oriented, multi-tasker with excellent time-management skills.
• Strong written, verbal communication, negotiation and presentation skills.
• Experience leading a team is an asset.

Salary Range: New York Salary range: $160,000 - $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.