Assistant Director Product Promotion Job at NORTHWESTERN MUTUAL LIFE INSURANCE i

At Northwestern Mutual, we are strong, innovative, and growing. We invest in our people. We care and make a positive difference.

Summary: The Assistant Director Product Promotion has experience in the Insurance industry (specifically Permanent Life Insurance, Annuities, and Disability Insurance) and is passionate about helping Northwestern Mutual's (NM) Field gain conviction in the company's suite of risk products, driving the confidence they need to present our products as solutions to consumer needs. This role will be responsible for merchandising NM risk products to the Field by showcasing their unique value and how they deliver better outcomes for advisors and their clients.

Primary Duties & Responsibilities:

1. Product Promotion Strategy: Plan and implement promotion strategies to support the marketing of NM products and maximize product conviction. Partner with the Risk Product, Planning, Wealth, and Sophisticated Planning Strategies (SPS) teams to define the fact base for NM product value for your prescribed product lines (PLI, Annuity, DI, LTC), identify the concepts that will have the most impact on field conviction and ultimately on lives and premium growth. These include, but are not limited to, the individual value of the risk product, value vs. competition, and value as part of an integrated financial plan.
2. Content: Develop and execute communications to highlight the competitiveness of NM products, ensuring content aligns with sales and business objectives. Create content that will educate the field about the value of your assigned NM product with novel approaches to presenting how risk products improve consumer outcomes and outperform alternatives including competitive risk products in support of Sales Strategy and the needs of the Sales Execution team. Evaluate the effectiveness of promotion plans through sales and response analysis; adjust strategies to drive optimal outcomes.
3. Partner with product development: Along with the VP, Sales Growth and Operations, represent the Field's point of view (and by extension their clients) in the product development process leveraging insights from the Sales Analytics and Insights team and the voice of the Field through co-creation and consultation with members of the Sales Execution team.

Qualifications:

1. Bachelor's degree with an emphasis in sales, marketing/communications, business, or a related field.
2. Minimum 7 years of proven experience in a professional sales, marketing, or communications setting; financial planning industry experience in the insurance industry is required.
3. Must have experience working with a sales team to drive results.
4. Business acumen: the ability to come in, quickly understand the business, and drive positive outcomes is critical.
5. Results-driven focus with the ability to use data intelligence to influence decisions and refine strategies.
6. Organization skills: demonstrated ability to manage multiple projects and meet deadlines.

EEO/AA Employer/Vets/Disability

APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/D688D4CAC2724589. Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.