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Jobs via Dice

Jobs via Dice is hiring: SEO Analytics Specialist in Raleigh

Jobs via Dice, Raleigh, NC, United States, 27601

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SEO Analytics Specialist

Location: Raleigh NC (Hybrid for 3 days)

Duration: 24+ months

Duties:

  1. Analyze website data to identify trends, insights, and opportunities for optimization.
  2. Awareness and openness to finding solutions within the framework of scientific ethics and government security.
  3. Be open to learning and adapting to new technologies and analytics tools.
  4. Collaborate with cross-functional teams to support data-driven decision-making.
  5. Conduct thorough audits of existing analytics implementations and recommend improvements.
  6. Consistently evaluate and revise the environment where necessary to improve stability, flexibility, scalability.
  7. Develop routine reporting with key insights and planning implications.
  8. Ensure our content is free of structural errors and is properly indexed by search engines.
  9. Monitor website performance, address crawl issues, and improve site speed. Optimize content for search engines and user experience.
  10. Optimize website content, meta tags, titles, and descriptions to improve organic search visibility and click-through rates.
  11. Perform deep dive analyses to understand trends, anomalies, and insights that will drive operational improvements.
  12. Perform technical SEO audits to identify and fix issues that could impact search engine crawling and indexing, such as broken links, site speed, and mobile friendliness.
  13. Provide insights and recommendations based on data analysis.
  14. Stay up to date with the latest trends and changes in SEO, analytics, and digital marketing. Work collaboratively and cross-functionally to define and meet stakeholder requirements.

Skills Required:

  1. A clear understanding of how SEO fits into a larger online marketing strategy and interacts with other marketing tactics.
  2. Advanced experience with Microsoft Excel (pivot tables, modeling, creating charts/graphs).
  3. Experience in implementing and managing Google Analytics.
  4. Excellent problem-solving and analytical skills.
  5. Independent worker and strong collaborator.
  6. Proficient in communication and presentation skills.

Skills Preferred:

  1. Ability to learn quickly, comprehend and apply new and emerging technologies in an effective manner.
  2. Ability to manage in a dynamic work environment and coordinate multiple assignments simultaneously.
  3. Ability to work across all levels of the organization: peers, cross-functional, and senior management.
  4. Ability to work independently and balance multiple priorities.
  5. Ability to work with key business owners and stakeholders.
  6. Referral analysis experience.

Experience:

  1. Experience in implementing and managing Google Analytics through Digital Analytics Program (DAP).
  2. Experience in performing detailed analysis and evaluation of information making informed suggestions to the government.
  3. Knowledge of heatmap creation tools and usage, without reliance on them.
  4. Proficiency in Screaming Frog.
  5. Proficient in gathering status data from ArchiveIt!
  6. Proficient in Power BI.
  7. Skill in delivering insights to diverse stakeholders.
  8. Social media referral analysis experience.

Preferred Certification(s):

  1. Google Analytics Certification.
  2. Google Data Analytics Professional.
  3. Google Digital Marketing & E-commerce Professional.
  4. Microsoft Office Specialist: Excel Associate.
  5. University of California, Davis - Search Engine Optimization (SEO) Specialization.
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