Marketing Coordinator Job at Barnacle Parking in Edison

Barnacle Parking Enforcement Solutions is looking for a Marketing Coordinator to join our growing team! The Marketing Coordinator will work out of our office in Edison, New Jersey. This position is one that will require the candidate to possess an ability to be pragmatic and easily adjust their duties/responsibilities to match any changes in environment or market trends. You must be able to thrive in a start-up environment and have flexibility and adaptability in an environment where the job duties can vary from one day to the next.

Essential Job Functions:

• Managing the companys social media channels;
• Creating and scheduling posts;
• Coordinating marketing projects from beginning to end;
• Tracking performance analytics;
• Developing, implementing and maintaining marketing strategies;
• Overseeing the execution and evaluation of marketing campaigns and activities across various platforms and channels;
• Collaborating with product development and sales teams;
• Monitoring customer engagement and driving content optimization;
• Conducting market research and competitor analysis to identify customer trends and opportunities;
• Creating engaging text, image and video content;
• Research target audiences, identifying which social media platforms they use;
• Explore current social media trends, and find ways to leverage them;
• Foster brand awareness;
• Develop a social media posting schedule based on web traffic and other customer metrics;
• Train new employees on the best practices for social media;
• Other duties as assigned.

Required Skills:

• A solid understanding of search engine optimization (SEO) and web traffic metrics;
• Knowledge of the various social media platforms;
• Excellent communication skills to effectively engage with audiences;
• An understanding of marketing KPIs;
• The ability to multitask and re-prioritize in light of new information;
• Experience in the following programs:
  • HubSpot
  • SalesForce
  • Adobe Suite
  • Canva
  • Google Trends

Education & Experience:

• Bachelor's degree (marketing, graphic design, or communications, or a related field).
• 1 - 2 years in a marketing-related role, preferred.

Barnacle Parking is an equal opportunity employer. We are committed to fostering a diverse and inclusive work environment where all employees are treated with respect and dignity. We provide equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, marital status, or any other characteristic protected by law. We encourage applications from individuals of all backgrounds and experiences.

Website: Barnacle Parking | Parking Enforcement That Sticks | The Yellow Windshield Boot