Shopify Web Developer & Online Merchandiser Job at Hyperwear in Austin

About Us

We are Hyperwear, a small family-owned and fast-growing fitness and wellness brand focused on innovative products that help people Get Strong for Life. Whether its through functional training gear, weighted vests, or other performance-driven products, our mission is to empower customers to build strength, endurance, and confidence. As a tight-knit team, we foster a collaborative culture where every individuals contributions make a tangible impact. With rapid growth in our e-commerce channel, we offer advancement opportunities for team members looking to expand their skills and grow alongside us.

Role Overview

As our Shopify Web Developer & Online Merchandiser, youll report directly to the Vice President of E-commerce and Marketing and play a pivotal role in driving online sales and optimizing the customer journey. Along with maintaining our core Shopify store, youll help expand into international markets, ensuring we seamlessly reach customers around the globe. If you thrive in a multifaceted role where you can see the direct impact of your efforts, wed love for you to join us.

Location: Austin, TX (In-office or hybrid arrangement preferred. Candidates located in central Texas are highly encouraged to apply.)

Key Responsibilities

1. Shopify Plus Web Development & Maintenance

• Customize, update, and maintain Shopify themes (Liquid, HTML, CSS, JavaScript).
• Integrate and manage third-party apps/APIs for enhanced site functionality.
• Troubleshoot performance issues, optimize site speed, and ensure mobile responsiveness.
• Implement SEO-friendly code, manage schema markup, and conduct regular tests.

1. Online Merchandising & Product Catalog

• Strategically organize product collections to optimize sales and user experience.
• Maintain a detailed product catalog (dimensions, weight, color, materials).
• Develop engaging product descriptions, titles, and visuals; run promos, upsells, and cross-sells.
• Collaborate with supply chain on inventory levels and manage seasonal or trend-based collections.

1. Website Health & Performance

• Monitor site health with Google Search Console and Ahrefs (fix crawl errors, optimize keywords, track backlinks).
• Implement strategies to improve organic search visibility and resolve technical SEO issues.
• Review site metrics, user experience data, and analytics to identify optimization opportunities.
• Stay informed on search engine algorithm changes and industry best practices.

1. AI-Driven Optimization

• Use LLM AI tools (like ChatGPT) to enhance on-page content, SEO strategy, and product merchandising.
• Experiment with prompts and automated workflows to streamline copywriting, keyword generation, and content updates.
• Continuously assess AI outputs for quality, consistency, and alignment with brand voice.

1. Cross-Functional Collaboration

• Work closely with the Vice President of E-commerce and Marketing on brand strategy, promotional campaigns, and product launches.
• Collaborate with Marketing, Operations, and Customer Support for consistent messaging and smooth workflows.
• Provide input on new site features, enhancements, and brand messaging that drive conversion and engagement.

Qualifications

• 2+ years of Shopify Pro development experience (or equivalent e-commerce platform experience with Shopify knowledge).
• Proficient in HTML, CSS, JavaScript, and comfortable editing Liquid templates.
• Familiarity with SEO tools (Google Search Console, Ahrefs) and core web vitals.
• Experience with online merchandising: product catalog management, promotional campaigns, data-driven assortment strategies.
• Exposure to or experience with LLM AI platforms (e.g., ChatGPT) for content creation or merchandising optimization.
• Familiarity with other marketplaces (Amazon, Walmart, Target) is a plus.
• Excellent organizational skills and ability to juggle multiple priorities.
• Strong communication and teamwork skills.

Why Join Us

• Be part of a small, mission-driven, family-owned company and see the impact of your work daily.
• Rapidly growing e-commerce channel offering advancement opportunitiesincluding international expansion.
• Direct access to leadership, reporting to the Vice President of E-commerce and Marketing.
• A supportive, hands-on environment that encourages innovation and professional growth.

Salary & Benefits

• Competitive Salary: Typically in the $60,000 $65,000 range per year, depending on experience and expertise.
• Health, Vision, and Dental Insurance
• Paid Time Off
• 401(k) Plan
• On-Site Workout Area

Equal Opportunity Employer

Hyperwear is an Equal Opportunity Employer. We comply with all federal, state, and local laws prohibiting discrimination.

How to Apply

Ready to help shape our Shopify store and elevate our online presenceboth nationally and internationally? Please send your resume, a brief introduction, and any relevant work samples to info@hyperwear[dot]com. We look forward to hearing from you!