In-App Brand Marketing Manager, WhatsApp
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world.
The WhatsApp In-App Content Team speaks to WhatsApp Consumer Marketing’s largest audience directly from within the app. We bring the vibrancy of WhatsApp’s global brand to an in-app audience in the billions and in up to 31 languages, with bespoke editorial ranging from breaking product news to exclusive content series (eg. Started on WhatsApp: Love Stories - an original in-app podcast we launched in ‘24).
We seek an experienced and accomplished Brand Marketing Manager and storyteller to join the team, crafting content strategies that elevate the brand and drive global relevance, threading the needle for our in-app team’s participation in 360 brand campaigns, and ultimately developing best-in-class efforts that drive brand preference and engagement aligned to business and brand goals. Our ideal candidate will have a combination of brand marketing experience and a background in creating stellar content for audiences at scale. They should excel at cross-functional partnerships, and running content efforts for a high-profile brand, within the CPG or consumer tech industries.
Responsibilities
- Owns the strategic and creative development and execution of select in-app editorial franchises/content series (mainly for the WhatsApp Channel, our most prolific always-on platform, but potentially for our other scaled programs).
- Bridges the gap between our in-app editorial efforts and 360 brand and partnerships moments and events, advocating for and building content drumbeats that leverage our native in-app capabilities.
- Partners closely with cross-functional partners across product and brand marketing, in-house and external creative agencies, consumer insights, marketing decision science, communications, and more.
- Leads reporting of content marketing initiatives to determine content effectiveness and drive optimizations.
- Surfaces best-in-class global content, trends and conversations to push our approach forward.
- Flexibility between strategic and tactical/execution responsibilities as needed, and serve as a capable representative of our In-App Content Team to the broader WhatsApp and Marketing orgs.
Minimum Qualifications
- 7+ years of experience building content for global consumer brands or entities in brand marketing at a tech, media, or entertainment company.
- Experience building content franchises from the ground up, demonstrating resourcefulness and cross-functional rallying behind a shared vision.
- Experience working in a fast-paced environment, thriving amidst ambiguity while ensuring executional rigor.
- Experience developing brand content and tracking channel performance, implementing optimizations and introducing new innovative approaches as needed.
- An understanding of consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
- Experience with collaboration and influencing cross-functional teams.
Preferred Qualifications
- BA/BS degree in marketing, journalism, or related field.
- A demonstrated understanding of WhatsApp as a brand and product, and familiarity with our in-app editorial efforts.
- Global experience working on brand content across a number of markets.
- Experience with creative strategy and copywriting, inspiring creative teams and agencies a plus.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
US$122,000/year to US$176,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com.
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