Digital Marketing & Content Strategist Job at Toyota of Irving in Irving

Digital Marketing & Content Strategist INTRO Off Road Place is seeking a qualified candidate that has experience digital marketing strategy for the automotive with proven knowledge in aftermarket accessories. In this role, you will be identifying marketing opportunities for e-commerce sales that aligns with business objectives, as well as help create marketing assets including email, SMS, Google search, and social to reach audiences. JOB DESCRIPTION Identify marketing opportunities and campaigns for e-commerce products Help create content/assets to be used on social, blogs and website Create sales funnels that support business objectives and product offerings Research and analyze new audiences and ways to reach them Thought leadership for marketing to the community as well as local off-road events Create and maintain email and SMS campaigns through Klaviyo Optimize and execute paid Google Ads and Social ads to reach identified audiences Attend off-road events to help engage with people and help create content Create and execute content within designated short and long form timelines Various tasks assigned by manager REQUIREMENTS Minimum of 2 years experience in a content creator role Must be able to show examples of social videos you created from beginning to end (with high engagement) Minimum 2 years experience with Google Search and Facebook Ads Manager Knowledge of DaVinci Resolve, Adobe Photoshop, Adobe Illustrator and Adobe Lightroom Must be creative but also product oriented Experience with SEO tools and ability to create content from keyword analysis for SEO value Quick learner with the ability to absorb extensive information on our brand's history, product offerings and communications/advertising program Outstanding written and verbal communication skills to help with brand messaging Proactive personality and self-motivator Demonstrates initiative with the ability to multi-task and detail oriented in a fast-paced environment Proven to be organized Proficient computer skills with digital media and the ability to learn new applications quickly Full-Time Employee Benefits Full-time employees are offered Medical, Vision & Dental 401K retirement and saving plans are offered to employees after working at the dealership for 6 months or more PTO and select holidays off