Sports Marketing & Advertising (Manager) Job at BPT Staffing - DEI Staffing & Re

Sports Marketing & Advertising (Manager)

Recruiter at BPT Staffing | Connecting Diverse Talent with Inclusive Opportunities | Based in Vancouver, BC

Job Description:

We are seeking a Sports Marketing & Advertising Manager to support the activation of a high-profile sponsorship portfolio. This role will focus on managing integrated marketing campaigns, sponsorship activations, and strategic brand initiatives.

The ideal candidate will have strong project management skills, a passion for sports marketing, and a background in sponsorships. They must be able to develop and execute marketing programs across digital, social, traditional media, and live events while managing sponsorship property reviews and approvals.

This is a high-visibility role, requiring strong collaboration with internal stakeholders, agencies, and sponsorship partners to ensure impactful brand messaging and engagement strategies.

Key Responsibilities:

• Sponsorship Activation: Oversee key sponsorship activations across owned, paid, earned, and property channels for major sporting events.
• Marketing Strategy: Develop and execute integrated marketing strategies that align with brand goals and sponsorship objectives.
• Creative Development: Work with internal and external creative teams to develop campaign assets, print ads, video content, and digital/social materials.
• Social Media & Content Strategy: Collaborate with internal social media teams to create compelling sponsorship-related content and manage campaign execution.
• Paid Media & Communications: Work with agencies to develop and measure paid media plans across digital, social, and broadcast platforms.
• Sponsorship Property Management: Ensure compliance with sponsorship guidelines, logo usage, brand messaging, and marketing placements.
• Event & Hospitality Integration: Work closely with event and hospitality teams to integrate sponsorship messaging into live events and activations.
• Stakeholder Collaboration: Liaise with marketing, finance, legal, and PR teams to ensure alignment and maximize sponsorship impact.
• Campaign Measurement & Reporting: Track and report on campaign performance, audience engagement, and ROI of sponsorship initiatives.

Required Qualifications:

• Minimum 8 years of experience in sports or sponsorship marketing.
• Proven experience in strategic marketing, project management, and integrated marketing.
• Strong creative thinking and problem-solving skills with excellent attention to detail.
• Experience working with sponsorship property reviews, approvals, and integrated marketing campaigns.
• Passion for sports and deep understanding of sports marketing trends and activations.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience collaborating with agencies, media teams, and brand partners.
• Excellent communication skills, both written and verbal.

Preferred Qualifications:

• Experience in paid media strategy and execution.
• Experience with video content development and production.
• Familiarity with digital, social, and traditional media channels.

Why Join Us?

This is an exciting opportunity to work on high-profile sports sponsorships, driving engagement through cutting-edge marketing strategies. If you have a passion for sports, brand partnerships, and innovative marketing, we’d love to hear from you!