Salt River Project is hiring: Senior Digital Communication Strategist in Arizona

Senior Digital Communication Strategist

Location: Tempe, AZ, US

Date: Jan 16, 2025

Requisition ID: 18229

Join us in building a better future for Arizona!

SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power and named one of Arizona's best employers by Forbes.

SRP's Communication Vehicles & Platforms team is looking for an experienced Senior Digital Strategist specializing in omnichannel marketing and communication journeys. This team member will partner with other Digital Strategists in owning the email and direct mail channel strategy and execution for SRP's residential and business customers. The ideal candidate will have experience managing high-volume email/direct mail programs, building automated omnichannel journeys, performance analysis, creating personalized/dynamic email/direct mail campaigns, and A/B testing.

Responsibilities

• Employ deep expertise and in-depth understanding of owned channels, email and direct mail, and provide strategic direction to achieve continuous improvement in cross-channel communications and marketing.
• Build, QA and deploy email campaigns and automated customer journeys in the Zeta Marketing Platform.
• Govern digital communications by using tools and metrics to curate a data-informed approach and analyze performance data to measure success.
• Make data-driven adjustments to optimize performance and achieve marketing and communications objectives.
• Work with creative teams to create engaging experiences via email and direct mail.
• Establish editorial calendars and messaging strategies while collaborating with content strategists to ensure holistic campaigns across channels.
• Manage, monitor and adjust content proactively based on A/B test results, learning, sentiment, and other factors.
• Ensure channel-specific compliance and accessibility.
• Participate in larger cross-functional projects to further evolve our email and direct mail process and technology.

What It Takes To Succeed

• Creative thinker with a strategic mindset and a passion for marketing innovation.
• Experienced at determining KPI's for owned channels, measuring campaign performance and adjusting based on data insights.
• Exhibit strong project management technical skills in vehicle or platform of expertise (direct mail, email, and web) and/or omni-channel marketing.
• Hands-on experience with content management systems as well as basic HTML and CSS.
• Proficiency in marketing automation technology.
• Knowledge of email marketing and web best practices, UX and ADA compliance.
• Experience measuring, monitoring and reporting on campaign results.
• Strong time management and project management skills to handle high volume of complex work on time and within budget.
• Exceptional written and verbal communication skills, including the ability to write clearly, succinctly and correctly; write convincingly in an engaging and expressive manner.

Experience

• For an associate level, a minimum of no previous years of experience to two years related experience plus a bachelor's degree is required. (If no degree, four-six years of relevant experience or equivalent combination of education and related experience totaling four years.) • For a journey level, a minimum of two years of experience to four years related experienced plus a bachelor's degree is required. (If no degree, six years-eight of relevant experience or equivalent combination of education and related experience totaling six years.) • For a senior level, a minimum of five years of related experience plus a bachelor's degree is required. (If no degree, nine years of relevant experience or equivalent combination of education and related experience totaling nine years.)

Education

A bachelor’s degree related to the assignment from an accredited institution is preferred.

Hybrid Workplace

SRP currently offers a hybrid workplace, which allows employees whose jobs can be performed remotely, and who have sufficient technical capability, to telework up to three days per week.

Drug/Alcohol Policy Statement

To promote the safety and well-being of our employees, customers, and the communities we serve, SRP is committed to maintaining a drug/alcohol free work environment.

Equal Opportunity Employer Statement

Salt River Project (SRP) is committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, military status, or any other protected status under applicable federal, state or local law.

Work Authorization

All candidates must be legally authorized to work in the United States.
Currently, SRP does not sponsor H1B visas, OPT, or other employment-related visas.