UNICEF is hiring: Digital Communication Officer (Digital Marketing Strategist),

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

For every child, education.

How can you make a difference?

Purpose for the job:

The Digital Marketing Strategist role resides in the Digital Strategy Section within UNICEF's Division of Global Communication and Advocacy (DGCA). The Section consists of the Web Editorial, Digital Governance and Web Platforms, Social Media, and Digital Marketing and Partnerships teams, all working together to create compelling public-facing content and to provide expert digital services and capacity building within the organization.

DSS is seeking a Digital Marketing Strategist to support implementation of paid marketing campaigns across social media and search platforms. Under the guidance of the Digital Marketing Lead, the Strategist will help to develop and manage advertising campaigns and analyze results. This role will contribute to strategy, coordinate budgets and implement campaigns, elevating the Digital Strategy Section’s work with creative ambition and technical expertise. This role is responsible for the day-to-day setup, monitoring and management of ad campaigns.

Key functions, accountabilities and related duties/tasks:

1. Management of paid marketing campaigns for global channels:
   • Support the strategic planning of UNICEF’s paid marketing on global digital channels.
   • Lead and coordinate with campaign teams across advocacy, web and content strategy.
   • Implement, monitor and optimize ad campaigns on Facebook, Instagram, Google, YouTube, LinkedIn and other digital channels.
   • Contribute to content production for paid marketing, including writing ad copy, drafting scripts for short videos, curating photography and providing feedback on creative assets.
2. Monitoring and evaluation of marketing strategies:
   • Provide rigorous and thoughtful reports on marketing results, support the supervisor in advising campaign leads on the implications for their work and leveraging analysis to continually hone marketing strategies.
   • Follow the latest developments in digital marketing, keeping digital teams informed of changes to ad platforms, emerging opportunities and best practice.
3. Capacity building and partnerships:
   • Support UNICEF Country and Regional Offices with strategic and technical advice on paid marketing.
   • Contribute to planning and coordination with UNICEF’s tech partners, maximizing opportunities to support paid marketing.

To qualify as an advocate for every child you will have…

Minimum requirements:

Education:A university degree in marketing, communications or a related field.

Work Experience:

• A minimum of two years of experience planning and implementing paid advertising campaigns on social media, search and other digital channels.
• Strong technical knowledge of advertising platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube and Google.
• Proven success managing social ads to achieve communications and advocacy goals.
• Clear analytical thinking and strategic vision.
• Strong creative drive to create new ideas, find opportunities and solve big challenges.
• Ability to write sharp, engaging and persuasive ad copy.
• Methodical approach to project management.
• Deep technical knowledge of marketing and digital and social media metrics, reporting and analysis.
• Strong understanding of human rights, international development, or humanitarian response.

Language Requirements: Ability to write and speak English fluently. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it.

The UNICEF competencies required for this post are…

Demonstrates self-awareness and ethical awareness (1)
Works collaboratively with others (1)
Builds and maintains partnership (1)
Innovates and embraces change (1)
Thinks and acts strategically (1)
Drive to achieve results for impact (1)
Manages ambiguity and complexity (1)

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF.

Remarks:

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training).

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.

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