Account Director, Influencer Job at Tbwa Chiat/Day Inc in New York

Job Responsibilities:

• Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
• Maintain strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks.
• Spearhead high profile activations and campaigns for some of our top lifestyle, consumer health, and CPG clients.
• Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results.
• Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media.
• Provide expert counsel to clients and colleagues on social/digital/influencer best practices.
• Serve as trusted voice on pop-culture, social trends and other cultural nuances for clients.
• Lead end-to-end influencer procurement process from influencer recommendations to negotiations to servicing the partnerships.
• Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis.
• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients.
• Lead a high-performing team; mentor and develop junior team members.

Qualifications:

• 8+ years of experience, preferably within an agency environment.
• Strong understanding of the overall media and social landscape, with an emphasis on digital experience.
• Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners.
• Passion for tracking and understanding new trends in culture.
• Deep expertise in managing influencer programs.
• Strong knowledge of social platforms, including paid amplification and campaign optimization.
• Strong understanding of marketing funnel analytics & KPIs.
• Familiarity with a broad set of social, media and influencer analytics tools.
• Detail-oriented, multi-tasker with excellent time-management skills.
• Strong written, verbal communication, negotiation and presentation skills.
• Experience leading a team is an asset.

Additional Information:

NYC Salary range: $100,000 - $130,000

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.