Marketing Analyst Job at The People Brand in Manhattan Beach

Position Overview:

We are seeking a data-driven and strategic Marketing Analyst to oversee our paid media campaigns, email marketing initiatives, and overall digital marketing performance. This role will focus on optimizing key marketing channels to increase traffic, sales, and customer retention. The ideal candidate will have a strong analytical background and experience in e-commerce marketing, with the ability to work collaboratively across teams to support the growth of the business.

Key Responsibilities:

1. Paid Media Management & Reporting:
   • Oversee and manage paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and other paid digital channels.
   • Develop, execute, and optimize paid media strategies to drive traffic, conversions, and ROI for .com.
   • Regularly analyze and report on campaign performance, making data-driven recommendations for improvements.
   • Monitor and manage the paid media budget to ensure cost-effectiveness and optimal allocation across channels.
2. Email Marketing Strategy & Optimization:
   • Lead email marketing initiatives, including campaign strategy, list segmentation, content creation, and automation workflows.
   • Develop and implement strategies to grow the email list and improve engagement, open rates, click-through rates, and conversions.
   • Collaborate with cross-functional teams to create targeted email campaigns for promotions, new product launches, and customer retention.
   • Analyze email campaign performance, providing actionable insights to improve future campaigns and increase revenue.
3. Digital Marketing Optimization:
   • Monitor and analyze the performance of all digital marketing channels, identifying opportunities for optimization and growth.
   • Conduct A/B testing on ads, landing pages, and email campaigns to improve performance and conversion rates.
   • Use web analytics tools (Google Analytics, etc.) to track website performance and identify areas for improvement in the user experience and conversion funnel.
   • Collaborate with the web team to ensure that digital marketing efforts are aligned with the website’s performance and user experience.
4. Business Growth Support:
   • Work closely with the e-commerce and sales teams to align marketing efforts with business goals and growth strategies.
   • Assist in setting and tracking key performance indicators (KPIs) for digital marketing and overall business performance.
   • Provide regular reporting on digital marketing performance and insights to senior management, highlighting successes and areas for improvement.

Qualifications:

1. Bachelor’s degree in Marketing, Business, Analytics, or a related field.
2. 2+ years of experience in digital marketing, with a focus on paid media management and email marketing for e-commerce.
3. Strong excel and analytical skills and experience with web analytics platforms (Google Analytics, etc.) and reporting tools.
4. Proficiency in email marketing platforms (e.g., Klaviyo, Mailchimp, etc.) and CRM systems.
5. Familiarity with paid media platforms (Google Ads, Facebook/Instagram Ads, etc.) and campaign management tools.
6. Ability to work collaboratively in a cross-functional team and adapt to a fast-paced, evolving e-commerce environment.
7. Detail-oriented with strong problem-solving skills and a focus on achieving results.
8. Knowledge of SEO, SEM, and conversion optimization is a plus.

What We Offer:

1. Competitive salary and comprehensive benefits package.
2. Opportunities for professional growth and development.
3. A collaborative and innovative work environment.
4. The chance to play a key role in shaping the future of a dynamic and growing brand.