AT&T is hiring: Lead Digital Customer Growth - SEO Manager in Dallas

Job Description:

Join our innovative Digital Customer Growth team at AT&T, where we are dedicated to staying ahead of the curve in the digital landscape. We leverage advanced analytics and cutting-edge technology to drive customer growth and engagement. We are looking for a motivated Digital Customer Growth SEO manager to lead the performance and strategy of our consumer SEO efforts: building the leadership position of AT&T in the search landscape.

Work Location: Dallas, TX or Bothell, WA

Work Schedule: This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

About this Role:

As our Digital Customer Growth - SEO Manager, you will be responsible for analyzing the organic search landscape to find opportunities to drive quality traffic to our digital properties. You will work closely with the marketing, media, data analytics, and product development teams to identify strategies and optimizations that improve search rankings, increasing qualified traffic and sales. This role requires a blend of technical, creative, and analytical skills to effectively enhance our web presence and contribute to overall business growth.

Key Responsibilities:

• Identify and recommend technical SEO improvements from robots.txt files, XML sitemaps, canonical and hreflang tags, schema markup, and more.
• Develop and prioritize the technical SEO roadmap to create a best-in-class experience for users and search engines.
• Lead ongoing research of the search landscape to identify opportunities on our site, competitive gaps, and indirect opportunities to maximize search visibility.
• Drive the content strategy based on customer and prospect search behaviors across blog, production, and video.
• Build and deepen relationships with key partners to educate and apply SEO best practices across the organization.
• Provide business understanding of products and architecture that help promote SEO opportunities or avoid conflicts with stakeholders/page-owner strategies.
• Submit requests for updates on digital platforms using various tools and intakes, performing stakeholder functionality for QA and communication.
• Review completed work and refine to align with business goals and avoid conflicts.
• Stay up-to-date on emerging search technologies and platforms including Generative AI and search-augmented LLMs.

Qualifications:

• A Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred; however, equivalent work experience will also be considered.
• 5+ years of experience in roles directly managing SEO strategy & execution.
• Highly proficient with Excel - advanced knowledge of formulas/functions/pivot tables.
• Expert with SEO tools (SEMrush/Ahrefs/Brightedge/Conductor/SimilarWeb).
• Fluent in digital analytics platforms - Google Search Console and Adobe Analytics.
• Proficient with Technical SEO tools/crawling software - Screaming Frog/Deep Crawl.
• Strong knowledge of SEO and its core disciplines (technical site analysis, content optimization) and SEO keyword research.
• Extensive experience with content strategy development and management, either directly or in a consultative/collaborative role.

Salary Range: $143,800.00 - $215,800.00 USD Annual.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Employee Assistance Programs (EAP)
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T? Apply today.

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