MarTech Senior Product Strategist, Website UX/UI Job at The Methodist Hospital i

Overview

At Houston Methodist, the Marketing Technology (MarTech) Senior (Sr.) Product Strategist, Website UX/UI position is responsible for UX/UI technical website designs and website testing roadmaps for HoustonMethodist.org. Focused on identifying areas of website user friction through analytics and testing tools, the Sr. Product Strategist will help design and implement seamless web experiences that increase patient and consumer engagement. Within this role, responsibilities include identifying website pages and website components for testing and effectively evaluating test results for recommendations to leadership and business partners. The role will also be a stakeholder in collaborating on UX/UI design improvements, collaborating with other UX/UI professionals, and working with IT developers on requirements, implementation, and testing. Candidates should have a background in website testing and analytics, UX/UI design, and be skilled and comfortable with CMS tools, and additionally have the ability to project manage a multi-faceted workload and pro-actively develop web experience solutions.

Responsibilities

PEOPLE ESSENTIAL FUNCTIONS

• Drives and ensures partnerships with cross-functional teams to intake and establish product requirements for new deployments and experiences that align business strategies and priorities to the digital product capabilities.
• Effectively engages and interfaces with leadership and product stakeholders and collaborators within or outside the organization to communicate and translate all aspects related to the assigned product and ensure deployments and assigned deliverables.
• Establishes, develops, and maintains working partnerships with business partners to understand where product roadmaps and deployment plans align with system priorities, supporting management's larger vision and working collaboratively with stakeholders throughout the organization and entities to ensure timely, accurate and effective product activations at all times.
• Leads and advises in the advocacy for digital product roadmaps and enhancements, effectively presenting gaps, creative improvements, and product concepts to leadership and product stakeholders to garner support and prioritization in decision-making dialogues, and resolve and escalate challenges as appropriate.
• Identifies and manages relationships with third-party agencies, vendors, and support tools, ensuring their deliverables and outputs to support product strategies and product roadmaps.

SERVICE ESSENTIAL FUNCTIONS

• Execute end-to-end production planning and implementation of product architectural plans, strategic vision, and design enhancements, supporting leadership in defining opportunities and creating business cases that deliver the intended technological end results that support marketing goals.
• Leverages data, programming capabilities, and the assigned product best practices to influence and inform a product roadmap and identify any use-case gaps for improvement. Performs extensive and continuous testing and uses complex data to support department objectives and determine marketing initiative improvements.
• Supports product activation and effective adoption and utilization within dynamic, evolving digital and technical ecosystems, ensuring continued alignment with revenue-driving marketing initiatives and established service line strategies.
• Synthesizes data sources to identify product experience gaps and operational improvements, collaborating with teams to determine updated requirements and workflows with respect to the architecture and capability of varying tools.

QUALITY/SAFETY ESSENTIAL FUNCTIONS

• Partners with teams to establish and monitor KPI's to ensure product health, working with technical teams to address functionality challenges and ensuring regulatory and compliance alignment with programming at all times.

FINANCE ESSENTIAL FUNCTIONS

• Ensures a product and experience roadmap in alignment with plans, and the effective evaluation of products, partnerships and tools that maximize efficiencies and optimize productivity and return, while remaining within the department financial target.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS

• Supports discovery on innovative products, partnerships, and growth opportunities for digital experiences, creating data-driven business cases for assessing and implementing solutions that close gaps and enhance front-end experiences through technological solutions.
• Drives revenue growth and operational improvements through innovative enhancements in product, software, and/or partnership roadmaps through knowledge of new technologies, methodologies, and partner capabilities that support improved access experiences, productivity, workflow, production, efficiency, and effectiveness.
• Stays abreast of emerging web product technology trends and seeks out innovative solutions to address product management. Ability to manage own professional development including receiving, seeking out and acting on performance feedback.
• Support digital innovation and transformation through data-driven approaches through implementing and administering products, tools, technologies and partnerships that ease frictions through technological solutions for web purposes.

Qualifications

EDUCATION

• Bachelor's Degree in Computer Science, Management Information Systems, Engineering, Business, Communications, Emerging Technologies, related MarTech fields, or other related fields.

WORK EXPERIENCE

• Six years' direct experience in MarTech with digital marketing products, software, design and technologies as applicable to the assigned product.
• System development, configuration, or experience preferred.
• Experience advising dotted-line functional team members.
• Healthcare experience preferred.

LICENSES AND CERTIFICATIONS - REQUIRED

• N/A

LICENSES AND CERTIFICATIONS - PREFERRED

• Certification in the assigned product or software.

KNOWLEDGE, SKILLS, AND ABILITIES

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through ongoing skills, competency assessments, and performance evaluations.
• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security.
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles.
• Demonstrated project management experience.
• Expert-level proficiency in product and software tools applicable to the role including product capabilities, limitations, and general best practices.
• Ability to synthesize disparate and complex data sources to analyze product performance and identify optimizations through effective and clear data storytelling.
• Ability to determine creative product experiences and solutions that operate in respect to compliance and regulatory guidelines that are unique to healthcare.
• Ability to run effective A/B tests and varying experience tests to determine outcomes, evaluate results and implement new tool experiences.
• Ability to lead meetings, conversations and present with authority.
• Ability to work under pressure and balance many competing priorities in an organized manner.
• Proficient in spreadsheet, word-processing, and presentation software.
• Good judgment and decision making ability, with strong analytical and critical thinking skills, ability to independently resolve conflict and understand when to escalate issues.
• Demonstrated initiative in managing projects and communication with stakeholders.
• Effective and influential oral and written communication and presentation skills when working with physician leadership, administrators and peers and ability to motivate others.
• Ability to partner with vendors and third-party managed support services to effectively deliver product experiences as aligned with strategy and timelines.