Senior Vice President of Marketing Strategy

Senior Vice President of Marketing Strategy About the Company Join a cutting-edge membership-based wellness practice dedicated to providing innovative treatment plans. Be part of a team that is transforming the health and wellness landscape. Industry Health, Wellness and Fitness Type Privately Held, VC-backed Founded 2016 Employees 201-500 Funding $26-$50 million Categories Health Care Alternative Medicine Health Nutrition Pregnancy Yoga Health Diagnostics Medical Specialties Supplements Medical Care Personalized Health Plans Health Coaching In-depth Lab Testing Technology Nutrition Prevention Medicine Functional Medicine Autoimmune Disease Telemedicine Business Classifications B2C About the Role We are seeking an accomplished SVP of Marketing Strategy to take charge of our direct-to-consumer (DTC) and B2B2C marketing efforts. In this key role, you will be a strategic force within our organization, using your expertise in healthcare marketing and root cause resolution medicine to craft and implement comprehensive marketing strategies that drive customer acquisition, engagement, and retention. Your responsibilities will encompass overseeing and optimizing various marketing channels, including SEO, content marketing, influencer relationships, and public relations, with the objective of achieving key performance indicators. This role requires exceptional leadership and team management skills, along with the ability to execute marketing campaigns flawlessly. A minimum of 15 years of marketing experience is necessary, with substantial exposure to DTC healthcare. Your familiarity with growth marketing principles, data-driven decision making, and a genuine passion for functional health will set you apart as an ideal candidate. If you thrive in an early-stage startup environment and are eager to delve into the details of execution, this may be the right opportunity for you. Become a brand champion, ensure consistent messaging and positioning, and collaborate with cross-functional teams to drive holistic growth. Hiring Manager Title Co-CEO Travel Percent Less than 10% Functions Marketing