Global Marketing Campaigns and ABM Lead

Global Marketing Campaigns and ABM Lead About the Company Join a market-leading software feature management platform that is at the forefront of innovation in the computer software industry. Industry Computer Software Type Privately Held, VC-backed Founded 2014 Employees 501-1000 Funding $200+ million Categories SAAS Technology B2B Information Technology & Services Enterprise Analytics Developer Tools Enterprise Software Greylock Partners SaaS Samsung Software Test and Measurement Specialties continuous delivery feature flagging devops feature toggling feature management experimentation technology migration targeted user experiences mobile app solutions Business Classifications SAAS B2B Enterprise SAAS About the Role The Company is seeking a dynamic leader for the Global Marketing Campaigns and ABM role to spearhead the strategy, planning, and optimization of integrated campaigns and targeted account-based marketing initiatives. This essential position demands an innovative thinker capable of creating measurable and scalable programs that accelerate pipeline and revenue growth. As the ideal candidate, you will lead a talented team of demand generation professionals, driving impactful large-scale campaigns and targeted programs. Your collaboration with cross-functional teams will be crucial in delivering an engaging and seamless customer experience. Key responsibilities include establishing KPIs, measuring performance, and utilizing data analytics to enhance strategies and achieve outstanding outcomes. A minimum of 8 years of experience in demand generation marketing, particularly within a B2B SaaS context, is essential, along with a proven record of designing and executing global marketing campaigns with measurable impacts on pipeline and revenue. We are looking for candidates with expertise in demand generation channels, strong analytical abilities, and a data-driven approach. Exceptional leadership, communication, and collaboration skills are vital to influence stakeholders across various teams. Experience in SaaS, enterprise technology, or a related high-growth sector is mandatory, with familiarity in feature management, developer tools, or technical audiences being a distinct advantage. Hiring Manager Title VP of Global Demand Generation Travel Percent Less than 10% Functions Marketing