Benchmark Hospitality at DU
Marketing Manager Job at Benchmark Hospitality at DU in Boston
Benchmark Hospitality at DU, Boston, MA, United States, 02298
Opening Post Information* : Posted Date 2 days ago (1/24/2025 3:02 PM)
Opening ID 2025-51063
# of Openings 1
Job Locations US-MA-Boston
Department (Portal Searching) Sales
Position Type (Portal Searching) Regular Full Time
About Us At Pyramid Global Hospitality, people come first. As a company that values its employees, Pyramid Global Hospitality is dedicated to creating a supportive and inclusive work environment that fosters diversity, growth, development, and wellbeing. Our commitment to a People First culture is reflected in our approach to employee development, employee benefits and our dedication to building meaningful relationships. Pyramid Global Hospitality offers a range of employment benefits, including comprehensive health insurance, retirement plans, and paid time off, as well as unique perks such as on-site wellness programs, local discounts, and employee rates on hotel stays. In addition, Pyramid Global Hospitality is committed to providing ongoing training and development opportunities to help our people build the skills and knowledge they need to advance their careers. Whether you are just starting out in the hospitality industry or are a seasoned professional, Pyramid Global Hospitality offers a supportive and collaborative work environment that encourages growth and fosters success, in over 230 properties worldwide.
Location Description The Boston Harbor Hotel is Boston’s premier waterfront hotel, where luxury service is personal. We offer a competitive and comprehensive compensation and benefits package, as well as growth opportunity. All candidates must display superior service orientation, be willing to learn and work as part of our team. Due to the nature of our business, schedule flexibility is required for all positions.
Description JOB SUMMARY
Following a recent rebrand, we are looking for a talented Marketing Manager with a passion for luxury hospitality to join the journey. With a continuous pathway of evolution ahead, this role is an exciting opportunity to work directly with the Regional Director of Sales & Marketing at Boston’s only waterfront Forbes Five-Star & AAA Five Diamond hotel.
The Marketing Manager will execute and assist in developing Boston Harbor Hotel’s marketing efforts to ensure they align with corporate strategies in order to maximize growth and profitability for the urban resort and its respective brands.
The Marketing Manager will be responsible for the creation, implementation, monitoring, and analytics of the hotel’s digital marketing, social media, email marketing, online reputation, and public relations strategies. This role will work in close collaboration with the various teams to increase visibility, relevance, community engagement, and overall patronage of the hotel through effective, strategic and consistent marketing efforts. This role will also oversee a Digital Marketing Coordinator.
KEY RESPONSIBILITIES
Develop marketing plans, media strategies, and budgets in conjunction with Regional Director of Sales and Marketing
Oversee Digital Marketing Coordinator and associated responsibilities
Strategic management through Google Analytics regarding e-commerce and marketing related tasks, while sharing reporting on a monthly and quarterly basis
Oversee and direct market research and competitor analysis in collaboration with the management team
Optimize efficiencies of digital media strategies across search, display, social, and metasearch channels
Daily communications and collaborations with third-party partners including Preferred Hotels & Resorts, public relations and digital agencies
Maintain all aspects of the website, blog, and content strategy in conjunction with Digital Marketing Coordinator
Oversee CRM and manage all email marketing strategies
Develop, manage, and market a broad range of events and activations, including seasonal programming such as the Boston Wine & Food Festival and Summer in the City
Development and distribution of all print and digital marketing collateral, including in-room technology
Coordinate, prepare, and deliver brand communications
Ensure that the representation of the hotel’s brand is consistent and present throughout all online mediums including website, third-parties, digital campaigns, and social channels
Create unique package offerings to promote the urban resort and associated offerings including but not limited to weddings, boutique retail store, food and beverage offerings, etc.
Manage brand reputation across online review platforms such as Google, TripAdvisor, Expedia, etc.
Oversee implementation of innovative social media campaigns
Lead hotel photo shoots and manage digital asset management software
Monitor trends and the latest applications in digital marketing, email marketing, and social media, while appropriately applying and communicating that knowledge at the hotel
Host FAM trips and coordinate media visits in conjunction with public relations team
Serve as a main point of contact for in-house marketing including but not limited to any group needs
Qualifications JOB QUALIFICATIONS
1-3 years of Marketing or Communications experience (Hospitality exposure preferred)
Strong organizational and analytical skills, along with demonstrated ability to multi-task and prioritize in a fast-paced work environment
Strong managerial abilities, collaborative skills, and creative mind
Ability to work under pressure, multitask, and prioritize departmental functions to meet deadlines
Demonstrated ability to work with maximum efficiency, accuracy and attention to detail
Must have experience in Microsoft Office, including Excel, and industry relevant Digital Marketing systems
Strong presentation and communications skills, proficiency with programs such as Adobe Creative Cloud, Canva, etc.
Demonstrated ability to work cohesively with a team
Ability to exercise sound logic and judgement in evaluating situations and utilizing appropriate resources
Must be self-directed, motivated and demonstrate exceptional customer service and interpersonal skills
Ability to work proficiently quickly in a high-pressure & fast paced environment
Ability to communicate effectively in the English language, both verbally and in writing
Bachelor’s degree, preferably specializing in Marketing, Communications, Hospitality, Business or equivalent experience is required.
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