Vice President of Marketing, Law Enforcement
About the Company
Innovative provider of wireless outdoor security systems
Industry
Security and Investigations
Type
Privately Held
Founded
2017
Employees
501-1000
Business Classifications
- B2C
About the Role
The Company is seeking a VP of Marketing to lead marketing efforts for its largest customer segment, Law Enforcement. The successful candidate will be responsible for developing and executing a marketing strategy that aligns with the company's goals, driving demand for the product suite, and leading a team of campaign managers. This role requires a deep understanding of customer needs and pain points, as well as the ability to partner with product marketing on messaging and go-to-market planning for new products. The ideal candidate will have a proven track record in product marketing, with a focus on demand generation, and will be inspired by the company's mission to eliminate crime. Candidates for the VP of Marketing role at the company should have at least 10 years of experience in product marketing, with a minimum of 3 years in a leadership position. Extensive experience in demand generation is essential, as is a strong background in driving marketing strategies that result in customer acquisition and retention. The role demands a high level of creativity, problem-solving abilities, and a results-oriented mindset. The company values individuals who are self-starters, thrive in fast-paced environments, and are comfortable taking the initiative to forge new paths. A collaborative and inclusive approach to work is also a key requirement, in line with the company's commitment to diversity and mutual respect.
Hiring Manager Title
Chief Marketing Officer (CMO)
Travel Percent
Less than 10%
Functions
- Marketing