Talent Space, Inc. is seeking a Product Marketing Manager, IA for a remote contract in the Pacific Time Zone!
For product and feature launches, you will support positioning and messaging all the way through to the development of customer-facing copy, content, assets, and enablement in order to hit and deliver against our GTM timelines and business goals.
We are looking for someone who can partner closely with cross-functional teams in marketing and product to manage a set of deliverables, with particular skills tosupport content creation for channels such as email, website, sales, and paid and organic channels to engage with our customer community. Conducting customer research and supporting competitive analysis are also important in this role.
As the Product Marketing Manager for AI, you will help our product team "build what sells" and collaborate with our go-to-market team to "sell what we build."
Job Responsibilities:
• Develop and execute marketing plans and campaigns to drive adoption and engagement of AI features and functionality
• Position key AI features and capabilities in Rovo to succeed in the market and standout from competitors
• Collaborate with cross-functional teams, including product, marketing, sales, to ensure the success of marketing initiatives
• Analyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize campaigns
• Champion the customer and understand the competitive landscape to identify new opportunities for growth
• Create and present reports on campaign performance to stakeholders and make recommendations for future marketing efforts
Skills:
• An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels
• Experience making data-driven decisions and tracking campaign performance to drive the best results
• Proficiency in learning complex software solutions
• Excellent written and verbal communication skills
• Ability to work independently and manage one's time
Education/Experience:
• 6-10 years in marketing, product marketing, integrated marketing, go-to-market or lifecycle marketing
• Bachelor's Degree in marketing or business-related field
Talent Space