Deepwatch
Deepwatch The Leading Managed Security Platform for the Cyber Resilient Enterprise, providing advanced threat detection & response capabilities backed by experts.
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required. Come join Deepwatch’s team of world-class cybersecurity professionals and the brightest minds in the industry. If you're ready to challenge yourself with work that matters, then this is the place for you. We're redefining cybersecurity as one of the fastest growing companies in the U.S. – and we have a blast doing it! Who We Are Deepwatch is the leader in managed security services, protecting organizations from ever-increasing cyber threats 24/7/365. Powered by Deepwatch’s cloud-based security operations platform, Deepwatch provides the industry’s fastest, most comprehensive detection and automated response to cyber threats together with tailored guidance from dedicated experts to mitigate risk and measurably improve security posture. Director, Product Marketing This job is available to work in one of our hub locations: Tampa, FL; Denver, CO; DC metro area, CA (Bay area), Austin, TX and will be hybrid (preference for Bay Area or Austin, TX) Deepwatch is seeking an experienced Director of Product Marketing to lead the go-to-market strategy for its portfolio of cybersecurity products and services. The ideal candidate will have a deep understanding of the cybersecurity landscape and a passion for translating technical capabilities into compelling value propositions that resonate with customers, partners, and internal stakeholders. This person will support demand generation campaigns; develop and deliver sales and partner training; drive product launches, produce sales tools, collateral, and competitive profiles; and evangelize our services internally and externally to achieve business success and profitable growth. In this role, you’ll get to: Go-to-Market Strategy : Develop and execute go-to-market plans for Deepwatch's products, working closely with product management, sales, and marketing teams to ensure successful launches and sustained growth. Messaging & Positioning:
Craft clear, compelling messaging that articulates Deepwatch's unique value proposition and differentiates our offerings in the market. Customer Insights:
Conduct market research and analyze customer needs, industry trends, and competitive intelligence to inform product positioning and marketing strategies. Sales Enablement:
Develop sales tools, collateral, and training materials to support the sales team in effectively communicating Deepwatch's value to prospects and customers. Content Development:
Develop high-impact sales tools such as product datasheets, web content, blog entries, eBooks, videos, white papers, presentations, TCO/ROI analysis, and competitive profiles to effectively communicate Deepwatch's value. Demand Generation:
Support the revenue marketing team with content for emails, landing pages and nurture campaigns to drive demand for Deepwatch’s products and offerings. Product Evangelism:
Serve as a product ambassador by representing Deepwatch at industry events, webinars, and customer engagements. Performance Analysis:
Monitor and analyze the effectiveness of product marketing initiatives using data-driven insights to optimize strategies. Market Intelligence:
Be the expert on your buyers, how they buy, and their buying criteria; be the expert on your competition. Demonstrate Deepwatch’s Core Values:
Coach and encourage others to model the Deepwatch values. To be successful in this role, you’ll need to: Have a Bachelor's degree in a relevant technical field, such as Computer Science; an MBA is a plus. Possess 10+ years' experience in Product Marketing or heavily outbound product management of enterprise software or technology offerings. Have proven experience with technical products. Leverage very strong written and presentation communication skills. Demonstrate a proven track record of working independently but able to both lead and participate in projects. Possess experience in product marketing at a cybersecurity company and/or MSSP. Possess experience and/or knowledge of EDR, XDR, VM, MDR/MSSP, and/or SIEM technologies. Possess experience and/or knowledge of Deepwatch alliance partners’ technologies (Splunk, Cybereason, Crowdstrike, Tenable, PAN, etc.). The anticipated salary range for this role is $240,000 to $275,000 OTE + stock options + benefits. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. What We Offer: Medical, dental, vision, and disability insurance. Flexible Time Off (FTO), 9 company holidays, sick leave and 8-Weeks Paid Parental Leave. Unique professional development benefits, starting at $3,000 annually. Wellness contests and monthly educational programs. 401(K) retirement program with employer match. Deepwatch welcomes and encourages applications from people with disabilities and accommodations are available on request for candidates taking part in all aspects of the selection process. Deepwatch is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, marital status, sexual orientation, gender identity, genetic information, protected veteran status, or any other characteristic protected by law.
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While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required. Come join Deepwatch’s team of world-class cybersecurity professionals and the brightest minds in the industry. If you're ready to challenge yourself with work that matters, then this is the place for you. We're redefining cybersecurity as one of the fastest growing companies in the U.S. – and we have a blast doing it! Who We Are Deepwatch is the leader in managed security services, protecting organizations from ever-increasing cyber threats 24/7/365. Powered by Deepwatch’s cloud-based security operations platform, Deepwatch provides the industry’s fastest, most comprehensive detection and automated response to cyber threats together with tailored guidance from dedicated experts to mitigate risk and measurably improve security posture. Director, Product Marketing This job is available to work in one of our hub locations: Tampa, FL; Denver, CO; DC metro area, CA (Bay area), Austin, TX and will be hybrid (preference for Bay Area or Austin, TX) Deepwatch is seeking an experienced Director of Product Marketing to lead the go-to-market strategy for its portfolio of cybersecurity products and services. The ideal candidate will have a deep understanding of the cybersecurity landscape and a passion for translating technical capabilities into compelling value propositions that resonate with customers, partners, and internal stakeholders. This person will support demand generation campaigns; develop and deliver sales and partner training; drive product launches, produce sales tools, collateral, and competitive profiles; and evangelize our services internally and externally to achieve business success and profitable growth. In this role, you’ll get to: Go-to-Market Strategy : Develop and execute go-to-market plans for Deepwatch's products, working closely with product management, sales, and marketing teams to ensure successful launches and sustained growth. Messaging & Positioning:
Craft clear, compelling messaging that articulates Deepwatch's unique value proposition and differentiates our offerings in the market. Customer Insights:
Conduct market research and analyze customer needs, industry trends, and competitive intelligence to inform product positioning and marketing strategies. Sales Enablement:
Develop sales tools, collateral, and training materials to support the sales team in effectively communicating Deepwatch's value to prospects and customers. Content Development:
Develop high-impact sales tools such as product datasheets, web content, blog entries, eBooks, videos, white papers, presentations, TCO/ROI analysis, and competitive profiles to effectively communicate Deepwatch's value. Demand Generation:
Support the revenue marketing team with content for emails, landing pages and nurture campaigns to drive demand for Deepwatch’s products and offerings. Product Evangelism:
Serve as a product ambassador by representing Deepwatch at industry events, webinars, and customer engagements. Performance Analysis:
Monitor and analyze the effectiveness of product marketing initiatives using data-driven insights to optimize strategies. Market Intelligence:
Be the expert on your buyers, how they buy, and their buying criteria; be the expert on your competition. Demonstrate Deepwatch’s Core Values:
Coach and encourage others to model the Deepwatch values. To be successful in this role, you’ll need to: Have a Bachelor's degree in a relevant technical field, such as Computer Science; an MBA is a plus. Possess 10+ years' experience in Product Marketing or heavily outbound product management of enterprise software or technology offerings. Have proven experience with technical products. Leverage very strong written and presentation communication skills. Demonstrate a proven track record of working independently but able to both lead and participate in projects. Possess experience in product marketing at a cybersecurity company and/or MSSP. Possess experience and/or knowledge of EDR, XDR, VM, MDR/MSSP, and/or SIEM technologies. Possess experience and/or knowledge of Deepwatch alliance partners’ technologies (Splunk, Cybereason, Crowdstrike, Tenable, PAN, etc.). The anticipated salary range for this role is $240,000 to $275,000 OTE + stock options + benefits. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. What We Offer: Medical, dental, vision, and disability insurance. Flexible Time Off (FTO), 9 company holidays, sick leave and 8-Weeks Paid Parental Leave. Unique professional development benefits, starting at $3,000 annually. Wellness contests and monthly educational programs. 401(K) retirement program with employer match. Deepwatch welcomes and encourages applications from people with disabilities and accommodations are available on request for candidates taking part in all aspects of the selection process. Deepwatch is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, marital status, sexual orientation, gender identity, genetic information, protected veteran status, or any other characteristic protected by law.
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